Virgin Radio is to develop an on air and online promotion for Miller Genuine Draft (MGD) as part of its Access All Areas initiative.The promotion, which is designed to raise awareness of the drinks brand among Virgin Radio’s core audience, begins this week and runs throughout September giving listeners to the Daryl Denham Breakfast Show… Continue reading Virgin Turns To The Bottle With New Ad Deal
Guardian Unlimited is increasing its bid for advertising revenue with its most ambitious sponsorship programme to date.The site has secured a four-month deal with beer brand San Miguel, which includes the creation of a bespoke interactive microsite with three channels of content updated by Guardian Unlimited’s team of journalists.The San Miguel microsite, which includes Spanish… Continue reading Guardian Unlimited Secures San Miguel Sponsorship
JCDecaux Airport has secured Samsung as the first client for its recently launched sponsorship arm, Sphere.The newly created division has been working to extend Samsung’s existing ad campaign into an interactive zone at Heathrow Airport’s Terminal three departure lounge. The DigitAll Experience is intended to showcase some of Samsung’s latest products by allowing passengers to… Continue reading JCDecaux Sphere Rolls Out With Samsung Campaign
Less than one third of mobile phone users plan to upgrade their phones to third generation (3G) enabled units, throwing further clouds over the supposed new wave of revenue for the telecoms industry (see Insight Analysis: 3G Promises Unfulfilled). A new report from A.T. Kearney and Cambridge Business School has found that whilst 61% of… Continue reading 3G Is A Turn-Off With Consumers, Finds Study
Almost half of all homes in the US, Canada and Latin America region will have switched to digital television (DTV) by 2007, according to a new forward-looking report from Zenith Optimedia Group. According to a report by the World Advertising Research Centre (WARC), the Television In The Americas To 2007 study shows that whilst DTV… Continue reading TV In Americas Outlook To 2007 From Zenith Optimedia
Half of UK business were online in 2001, according to the first stage of results from the Office for National Statistics’ 2001 e-commerce survey of 12,000 businesses. The report shows that the larger a business, the more likely it is to be online: 46% of the smallest businesses use the Net, compared with 98% of… Continue reading Half Of UK Business Online In 2001, Finds ONS
Worldwide mobile phone sales reached 98.7 million units in the second quarter of 2002, up 0.8% year on year, according to Gartner Dataquest. Analysts said there are signs that the mobile phone industry has reached a point of stability and is positioned for stronger growth, following a relatively subdued period. Nokia continued to dominate worldwide… Continue reading Mobile Phone Sales Start To Pick Up In Q2, Says Dataquest
The UK television market is trading much more strongly than had been anticipated, according to early indications and forecasts from buying agencies and brokers. ITV is now expected to show year on year growth of 7.0% in August and 2.8% in September. This compares to forecasts from Merrill Lynch of 3.0% and 0.5% respectively. October… Continue reading UK TV Trading Looks Strong With ITV Showing H2 Pick-Up
The ASA has censured a magazine advert for computer components that featured two women kissing, after complainants claimed it was gratuitous and offensive.The ad, which featured a full page close-up of one woman touching another woman’s breast, appeared in a trade magazine sent to IT purchasing decision-makers. However, the ASA received complaints from readers concerned… Continue reading ASA Finds Tongue In Cheek Ad Gratuitous
UK Media stocks were under pressure on Tuesday, after the FTSE 100 briefly dropped below the 4,000 level after a sharp fall in Asian markets and heavy losses on Wall Steet.Beleaguered cable company Telewest was the sectors biggest loser, falling 16.67% on news that it is accelerating cost cutting efforts as it prepares for a… Continue reading Sharewatch
