Digital commercial radio stations are now available to around 85% of the UK’s population and with uptake expected to increase in the run up to Christmas, Diane Wray, marketing director for MXR Digital Radio, explains why media agencies and advertisers should explore the potential of the DAB package.If ever there has been a reason for… Continue reading NewsLine Column: Mapping The UK’s Digital Destiny
BBC News 24 is to launch a new branding campaign across the BBC television and radio networks the day after the anniversary of September 11th.The 40 second film sets out to demonstrate the lengths the news service goes to in order to bring viewers the latest news and the knowledge behind the stories. Rachel Attwell,… Continue reading BBC News 24 Launches New Brand Campaign
UK advertising expenditure increased by 1.1% year on year during the second quarter of 2002 to £3,440 million, according to the latest figures from the Advertising Association’s Quarterly Survey of Advertising Expenditure.The figures, compiled by the World Advertising Research Centre, reveal good news for beleaguered TV sector, which saw adspend improve by 5.4% in current… Continue reading TV Leads Growth In UK Adspend During Q2
Hachette, which last month paid £40 million for Attic Futura (see Hachette Buys Attic Futura For £40 Million) is planning to become an increasingly significant UK player by consolidating its advertising operations.The group is believed to have received the go-ahead to build an advertising sales house in the UK for it’s portfolio of titles. A… Continue reading Hachette Set To Build Advertising Powerhouse
The latest figures from ABC for National Newspaper circulation reflect a relatively static picture of newspaper circulation throughout August. Month on month circulation declined by 0.3%.The worst fall in percentage terms was seen at the Sunday Express, which extended it’s losses month-on-month by 7.5%. The title has been coutrting controversy since it was taken over… Continue reading ABC National Newspaper Round-Up – August 2002
The latest ABC figures for National Newspaper circulation reflect a relatively positive picture of newspaper circulation throughout August. Month on month circulation increased by 1.6% overall.The worst fall in percentage terms was seen at the Daily Record, which extended its losses month-on-month by 10.3%. The Financial Times was close behind, dropping 4.3% to 439,423. At… Continue reading ABC National Newspaper Round-Up – August 2002
Peter Howarth is stepping down as editor of Natmags’ men’s lifestyle magazine Esquire after six years.Howarth, who has guided Esquire through a difficult period for men’s magazines, will continue as editor for the next three months, but will step down in December to pursue other opportunities.Commenting on his departure, Natmags’ managing director, Duncan Edwards, said:… Continue reading Esquire Editor Jumps Ship After Six Years
The latest ABC figures for National Newspaper circulation reflect a relatively positive picture of newspaper circulation throughout August. Month on month circulation increased by 1.6% overall.The worst falls in percentage terms were seen at the Daily Record and the Financial Times. At the other end of the scale, Sport First increased its circulation by 35.1%… Continue reading ABC National Newspaper Round-Up – August 2002
Rivals Digital Media has secured the contract to create tailored SMS services for The Carphone Warehouse and The Link for the second year running.The digital media company has created two improved variations of its ‘Goalflash’ football package, which provides mobile phone users with league-table updates and team line-up information. Football fans can subscribe to a… Continue reading Rivals Cashes In On Growing Demand For SMS Packages
The latest ABC figures for National Newspaper circulation reflect a relatively positive picture of newspaper circulation throughout August. Month on month circulation increased by 1.6% overall.The worst fall in percentage terms was seen at the Daily Record, which extended it’s losses month-on-month by 10.3%. The Financial Times was close behind, dropping 4.3% to 439,423. At… Continue reading ABC National Newspaper Round-Up – August 2002
