MediaTel Group’s ladies football team experienced the sweet taste of success again on Sunday when they won the NABS/MediaWeek 5-a-side tournament. Having won the competition the last time they entered two years ago expectations for a repeat performance were high.All the training paid off when the ladies team conceded just two goals during the day… Continue reading MediaTel Ladies Football Team Tastes Success
Emap has announced it is to launch a new women’s weekly magazine called Closer at the end of this month.The first issue will be supported by a multi-million pound marketing campaign including television and radio advertising, combined with point-of-sale promotion.Paul Keenan, CEO of Emap consumer media, commented: “Emap has a record of introducing innovative new… Continue reading Emap Gets Closer To Women’s Market With New Launch
Channel 4 has unveiled an innovative marketing campaign to support the launch of its new art and culture programme, The Art Show.The campaign will see members of the art collective, Foundation 33, sign and individually number 1 million specially designed postcards containing transmission details for the new show. Once signed, the postcards will be distributed… Continue reading Channel 4 Launches Campaign To Promote New Arts Show
The Radio Authority has ruled that broadcasters will have to keep news production local to prevent the creation of centralised news hubs.Following a three-month consultation period, the radio watchdog has decided not to lift an industry-wide rule specifying that independent local radio news has to be produced and presented locally.The Authority concluded that plans for… Continue reading Radio Authority Tells Broadcasters To Keep News Local
Taxi Media and Mastercard are launching what they claim to be the first ever London taxi campaign to promote an SMS competition.The campaign, which launches this week, includes 20 fully-liveried cabs fitted with tip-up seat ads, asking passengers to text for a chance to win VIP tickets to this year’s Mastercard Mobo Awards.Commenting on the… Continue reading Taxi Media Gets Into SMS With Mastercard
The ITC has upheld complaints against a TV ad for Carling Beer and has ruled it can only be shown after the 9pm watershed.The ad shows a woman pouring a trail of beer around her home, which her boyfriend licks off the floor. He follows the trail to her bedroom where she goes to pour… Continue reading ITC Upholds Complaints Against Carling TV Ad
Channel 5 news is to under-go a re-vamp as part of the transformation of the channel’s branding this autumn.From next Monday the news will carry the new name “five news” and a re-branded ident designed to bring it up to date with the channel’s new look.Chris Shaw, senior programme controller of news and current affairs… Continue reading Channel 5 Unveils Revamped News Programme
The chief executive at RTL, Europe’s largest broadcaster, has called on the UK government to extend the ban on companies outside the EU investing in British broadcasting firms until similar laws in the US are relaxed. Speaking at the Royal Television Society’s International Conference in London, Didier Bellens voiced his disapproval of US TV ownership… Continue reading RTL Chief Calls For Level Playing Field On Media Ownership
Global advertising network, Publicis, has released first half financial results which saw revenues increase by 2.4% year on year, outperforming the overall market. While the worldwide advertising market dropped an estimated 6% in the first six months of 2002, Publicis’ organic growth only declined 3.6%, the statement says. Publicis owns a number of agencies worldwide,… Continue reading Publicis Results Outperform Struggling Ad Market
The ASA has refused to censure a press campaign for McDonald’s which claimed that its new breakfast bun was “5 star fuel”.Complainants objected that the ad was misleading as the breakfast bun was “junk food” and did not constitute a proper nutritional breakfast. They also accused the ad, which was created by Leo Burnett, of… Continue reading ASA Clears McDonald’s Press Campaign
