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The number of internet connections in the UK increased by 16.5% from July 2001 to July 2002, according to the latest survey of ISPs from the Office Of National Statistics. The study also revealed that the proportion of web users with permanent connections continues to rise as broadband technology becomes more accessible and ad campaigns… Continue reading More Brits Switching To Broadband

The US broadband subscriber market will grow 361% by the end of 2007, according to a new study from The Yankee Group. The research firm found that cable modem is the leading broadband technology among American customers and businesses with 58% of the market. DSL comes in second with one-third of all lines while satellite… Continue reading US Broadband Subscriptions Set To Multiply, Says Yankee Group

US politicians have unveiled a bill which proposes switching off the country’s analogue television signal by the end of 2006, removing the current minimum penetration requirement of 85%. The bill has been put forward by the House Energy and Commerce Committee chairman and Republican representative, Billy Tauzin. “It is intended to illicit discussion on what… Continue reading US Politicians Push For 2006 Analogue TV Switch-Off

Media stocks were under pressure again on Thursday, hit by high trading volumes and profit-taking in worries that insurance companies may have been forced sellers of equities.On the corporate news front, Cordiant Communications is in focus after news chairman, Charlie Scott, is to step down. The stock was seen falling 2.94%.Elsewhere, Carlton was seen rising… Continue reading Sharewatch

Channel Five has secured drinks brand Carling as the sponsor of its new early evening entertainment series, Live With Chris Moyles, which is scheduled to begin at the end of September.The £500,000 sponsorship package will include opening and closing credits, break bumpers and exposure across the channel.Channel Five has called the new show the “highlight… Continue reading Channel Five Secures Sponsor For New Moyles Show

GWR’s sales house Opus has secured a deal with Dilmah Tea to sponsor Classic FM’s breakfast show.The deal, which is scheduled to start this week, will begin with a four-week sponsorship of the CD Of The Week feature. It will also be linked to a competition to win a years supply of tea and a… Continue reading Classic FM Bags Sponsorship Deal With Dilmah Tea

The BBC is cutting its established political programmes On the Record and Despatch Box and is to replace them with new shows which aim to address the issue of voter apathy, particularly among those aged under 45.The corporation is hoping the new programmes will reconnect audiences to the political process. The BBC has set a… Continue reading BBC To Re-Vamp Political Coverage To Attract Under 45s

Mobile marketing company Flytxt has launched the first on-pack SMS campaign for Carling.The campaign invites Carling drinkers to text in codes printed on the inside of over 2 million multi-pack boxes for the chance to win tickets to an exclusive Manic Street Preachers concert. After texting the code to a special number, players will instantly… Continue reading Flytxt Rolls Out On-Pack SMS Campaign for Carling

Chairman of Cordiant Communications, Charlie Scott, has stepped down after 13 years with the advertising group.His departure comes just weeks after chief executive, Michael Bungey, announced his intention to leave the company in March next year to be replaced by David Hearn, currently chairman and CEO of the company’s US ad network, Bates World-wide (see… Continue reading Cordiant Chairman Follows Bungey And Jumps Ship

ITV2 gained the biggest non-terrestrial football audience of the season last night for the Manchester United versus Maccabi Haifa game.Between 7.45pm and 9.30pm the UEFA Champions League game attracted an average of 1.9 million viewers, which equates to a 19.4% audience share. According to ITV, this is a bigger audience than any game featured across… Continue reading ITV2 Scores With Manchester United Coverage