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During the last six years or so we have witnessed the very rapid and at times tumultuous birth of a whole new communications medium – the internet. Rapid because it has come to play a role in so many aspects of our personal and business lives in such a short time. Tumultuous because, from a… Continue reading Insight Analysis: Can There Really Be A Free Lunch At The ‘Cyber-Buffet’?

The proportion of European consumers using the internet to purchase goods and services is steadily increasing, despite an overall dip in optimism about the medium, according to a new report from Gfk Group‘s gfk-webgauge survey. European consumers are less optimistic about the development of e-commerce than they were only six months ago, according to a… Continue reading European E-Commerce Sector Grows, Despite New Media Pessimism

The hi-tech, business to business publishing ad market continued to show steep declines during July, with page volumes down by 28.2% year on year. According to the latest statistics from United Business Media’s CMP division, the market has decreased by 47.4% in the calendar year to July 2002 and by 54.3% compared to the same… Continue reading Hi-Tech Business Publishing Ads Remain Weak, Says CMP Media

Are we to experience a double-dip or a return to growth? This is one of the key questions that has been posed by market analysts over the last month. The spectre of a second economic dip was raised after recent worries over corporate profitability and a waning consumer confidence have rocked the markets, particularly in… Continue reading Insight Analysis: Media Healthcheck – August 2002

Telewest Communications, the UK cable operator, has extended its high-speed Blueyonder internet service to Devon and Cornwall, offering the south west of England broadband access to the web. Telewest’s broadband coverage now reaches a number of regions across the length of England and parts of Scotland. In many of Telewest’s coverage gaps, rival group NTL… Continue reading Telewest Brings Broadband Internet To South-West England

IPC has strengthened the editorial team at its glossy fashion monthly InStyle with the appointment of Tammy Butt as deputy editor and Tamasin Doe as fashion director.The appointments are likely to be seen as an attempt by the title, which launched last February, to strengthen its position in the women’s monthly market after seeing a… Continue reading InStyle Boosts Editorial Team With New Appointments

Week on week analysis shows that the best performance in last week’s media market came from Maiden Group, which was seen up 2.02%.Carlton and Granada remained in focus after reports the ITC has asked the groups to clarify plans for closer co-operation in marketing and programme commissioning. Granada, the sector’s biggest loser week on week,… Continue reading Sharewatch

The MRG XI completed a 2-1 victory in the annual cricket challenge series against BMRB by wrapping up the third and final game with an 11 run victory that was ultimately more comfortable than it might sound.Satisfyingly both sides went into the deciding game with strong line-ups, and the scoring was notably lower than normal… Continue reading MRG Team Keeps It Tight When It Really Counts

Smirnoff is making its first move into programme sponsorship, teaming up with the Channel 4 show ‘Faking It’.The new series begins in September and ten new episodes will follow, running through to early December.Dan Johns, communications planning director of the Smirnoff account at Carat, said: “Both ‘Faking It’ and Smirnoff have the same target audience.… Continue reading Smirnoff Sponsors Channel 4 Show

The ITC has asked Carlton and Granada to clarify plans to merge their sales and marketing teams after Carlton chief executive, Gerry Murphy, spoke of his plans to create a “virtual enterprise” in a recent newspaper interview (see ITV Power Brokers Team Up To Stop The Rot).The ITC has sent letters to both companies requesting… Continue reading ITC Raises Questions Over ITV’s Virtual Enterprise