The BBC is to step up pressure on its commercial rivals by increasing its programming budget by £180m over the next year, the corporation’s annual report has revealed.The report, published today, shows that the BBC spent an extra £270m on programming during 2001, with BBC1 overtaking ITV in the annual ratings (see BBC Claims Ratings… Continue reading BBC To Increase Programming Investment
Attic Futura has poached Sue Asbury from Natmags, where she was PR manager for the Young Women’s group, replacing Lorraine Pearson, who left earlier this year, as PR manager for the Attic Futura portfolio.Attic Futura managing director Vivien Cotterill, to whom Asbury will report, said: “The youth magazine market is currently more competitive than ever… Continue reading Attic Futura Poaches Natmags PR
Culture Secretary, Tessa Jowell, has defended the Government’s decision to allow non-European companies to invest in the UK media sector, announcing that “Britain is open for businesses.”Speaking at the Westminster Media Forum earlier today, Jowell said that the proposal to abolish the rules preventing the non-European ownership of some British broadcasting assets (see She said… Continue reading Jowell Declares Britain Is Open For Business
The Lord Chancellor has given his backing to a Newspaper Society initiative to promote openness from public authorities ahead of the Freedom of Information Act 2000, which comes into force over the next two and a half years.Regional newspaper editors are writing to public authorities across the country to encourage them to work together. Public… Continue reading Local Press To Encourage Public “Right To Know”
Recent research may suggest that official sponsors won out over “ambush” marketers in terms of public association during the World Cup (see Ambush Marketers Did Not Steal World Cup), but in terms of newspaper coverage it was an “unofficial” ad campaign for Nike that won after all.Propeller Communications’ Ads That Make News Survey for the… Continue reading Nike Comes Out On Top Among Ads That Make News
Advertising revenues at the New York Times Company (NYTC) newspapers fell by 0.9% in June and by 2.1% for the whole of the second quarter, the company announced yesterday. Whilst the slump continues at the US newspaper group, the rate of decline is now falling. NYTC’s Q2 figures are much better than Dow Jones’ –… Continue reading Ad Decline Thrashes NYT Co Profits
Shareholder pressure has finally forced the resignation of Deutsche Telekom’s chief executive, Dr Ron Sommer. The German government, which has a 43% stake in the company, initially put the heat on Summer after a spending spree resulted in debts of E67 million. Dr Sommer announced his decision at a meeting of the company’s supervisory board… Continue reading Deutsche Telekom Chief Exits The Fray
UK advertising will grow by 2.3% in the second quarter of this year, dropping to 2.1% in Q3 and rising to 4.6% in Q4, according to the latest, revised forecasts from the Advertising Association. The new forecasts are more positive than the previous set, published in March, which had predicted a 0.5% increase in Q2,… Continue reading AA Revises Forecasts Up In Light Of Improving Climate
Internet usage increased in most Western European countries during May, according to the monthly figures issued by NetValue. Germany now has over 17 million home internet users, the highest number in Europe, with the UK behind on 16 million users. Germans are also among the most enthusiastic web users and log on for an average… Continue reading Germany Tops Web Usage Table
Revenues from advertising on interactive television will increase by an average annual rate of 114% in the US over the next three years, according to TRACE strategies, a Boston-based research firm. In a report issued this week, TRACE projects that interactive TV advertising will be worth $2.1 billion in 2005, equivalent to 6.3% of total… Continue reading Interactive TV To Strike It Rich Stateside
