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The confidence of marketers may be gradually returning in the UK, with more marketing budgets being revised upwards during Q2 than in any quarter since Q1 2000. This is one of the findings of the latest edition of the Bellwether Report published by the Institute of Practitioners in Advertising (IPA). However, the survey also finds… Continue reading Insight Analysis: Bellwether May Show Slowly Returning Confidence

The failure of ITV Digital has had dramatic effects on the likelihood of hitting Government’s target of 95% penetration of digital television (DTT) by 2010, with penetration now only expected to reach 59.3% by that time, according to new forecasts from Merrill Lynch. Even in its previous set of forecasts, the broker only expected DTV… Continue reading BSkyB’s Lead In UK Pay-TV Market Extends – Merrill Lynch Long-Term Forecasts

The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTelINSIGHT. The previous set of forecasts from Merrill Lynch can be found UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February… Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – July 2002

Pressure on the UK’s already battered stock market increased yesterday with the FTSE 100 index falling to its lowest level for five and a half years. Unsurprisingly it was a poor day for media companies, with just three seeing share prices improve.The most significant losses in yesterday’s media market were experienced by Daily Mail and… Continue reading Sharewatch

The World Cup was heralded as a triumph for the internet with many websites recording their highest ever traffic figures. However, not everyone was in a position to take advantage of the festival of football. Simon Ward of MediaTel Insight sorts the winners from the losers.With the majority of sports fans suffering withdrawal symptoms in… Continue reading NewsLine Column: Survival Of The Fittest

The UK’s national newspapers are to unite to form an organisation aiming to increase their sector’s share of advertising revenue. All the national newspaper groups with the exception of the Financial Times, which has so far declined to join, are to form and fund the Newspaper Marketing Agency to market advertising space in the national… Continue reading National Newspapers Unite To Promote Ad Space

The IAB is to make its library of research material and its content-rich email briefings available to non-members in an attempt to make its activities more transparent.The initiative, which is part of the IAB’s reinforced commitment to promoting advertising, marketing and e-commerce across all digital platforms (see NewsLine Column: The Web – Where Do I… Continue reading IAB Opens Resources To Non-Members

The IPA’s quarterly Bellwether report, published today, points to further signs of recovery in marketing spend with 25% of the 200 advertisers surveyed raising their current year marketing budgets during the second quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows that total marketing spend… Continue reading IPA’s Bellwether Report Signals Tentative Recovery

Analysis of TV revenue figures for May show that year on year, revenue across all the terrestrial channels showed signs of recovery,. The exception to the rule was GMTV, which saw a fall in its revenues. The best increase in percentage terms was at Channel 5, while both Channel 4 and ITV1 saw revenues increase… Continue reading TV Market Round-Up – May 2002

The latest figures on national newspaper circulation, released by ABC, show that overall the market did not see a great change in the number of copies sold, showing that the timing of World Cup matches in June did not work in newspapers’ favours. More titles lost ground than gained it during June compared to May.The… Continue reading ABC National Newspaper Round-Up – June 2002