Dow Jones, publisher of the Wall Street Journal has posted a 13.9% fall in revenues, after being hit by what CEO Peter R. Kann describes as the most difficult global advertising environment of the last 30 years. Second quarter revenues came in at $417.0 million, down by 13.9% on the $484.1 million posted in the… Continue reading Dow Jones Continues To Feel Ad Sting
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Figures from French publishing group, Lagardere, suggest that there is no recovery in advertising levels for US magazines, according to analysts at Merrill Lynch. Lagardere has magazine publishing and other media operations in a number of regions around the world, so its figures provide some degree of yardstick by which to measure various markets. Merrill… Continue reading Lagardere Shows Poor Revenue At US Mags, No Improvement Before October
The 2002 projections issued by Universal McCann this week follow the trend of recent studies predicting a limited revival in advertising market conditions. Robert Coen, director of forecasting at the global media agency, anticipates an increase of 2.1% in US adspend and there is growing confidence about prospects for next year. In fact, Coen has… Continue reading Coen Predicts ‘Modest’ Adspend Growth
Broadband internet subscriptions in France topped the half-million mark during 2001, according to the country’s telecom regulator, ART. The number of subscriptions for broadband services trebled from 200,000 to 600,000 last year. One in ten Internet subscriptions in France are now for broadband connections. ART also found that Internet access costs fell by almost two-thirds… Continue reading Broadband Internet Taking Off In France
Yesterday was a poor day for media companies, which suffered from the FTSE falling to a five year low. Wireless Group and BSkyB saw the most significant negative movement. The former fell 10.32% to close at 69˝p, while the latter, which recently secured a £95m TV rights deal with the Football League (see BSkyB Helps… Continue reading Sharewatch
MTV has appointed former ITV Digital marketer, James Scroggs, as its new UK marketing director, with a brief to develop the MTV brand as the barometer of youth culture.Scroggs, who joined the channel last week, is planning a review of MTV’s creative advertising account. He replaces David Pullan, who left earlier this year to join… Continue reading MTV Appoints Former ITV Digital Marketer
An under-strength BMRB side was soundly beaten by an MRG team in the first match in this season’s triangular cricket series.On a day when most things went alarmingly and surprisingly right, the MRG team even won the toss, and put BMRB in on an excellent wicket in bright sunshine in West London.In only the second… Continue reading Sharp All-Round Performance Puts MRG One Up
Shopfront Media is to be the first ambient media owner to be aligned with the POSTAR audience measurement system. From this month, all 5,000 of Shopfront’s illuminated panels on shop fascias will be listed on the system, with the eventual aim being to have all adsites assigned with coverage and frequency scores to help integration… Continue reading First Ambient Owner To Be Listed On POSTAR
The Sunday Times is to relaunch its Style section in September, promoting the new look with a £2m marketing campaign.The new version of the supplement will have more pages- 68 as opposed to the current 48- and will be a larger, 21 x 30 cm, format. The paper quality will also be increased for both… Continue reading Sunday Times Plans September Relaunch For Style
The BBC is launching a new nation-wide advertising campaign to promote Radio 1’s summer of live music to its core youth audience.The month-long campaign, which begins tomorrow, will see Radio 1 DJs Pete Tong, Judge Jules and Tim Westwood appear in a series of TV and billboard ads depicting a “soundclash,” in which they try… Continue reading BBC Radio 1 Launches New Ad Campaign
