The UK’s first product launch via SMS has taken place for a new Bacardi product – Bacardi Limon. Drinks marketing agency Markari worked with mobile channel Nightfly to use SMS to promote the launch in the Glasgow area.The campaign sent a series of six text messages to over 6,000 consumers in the Glasgow area, beginning… Continue reading Bacardi Launch Is First Among SMS Campaigns
Future Publishing has appointed NMI Group to handle a £300,000 integrated advertising campaign to promote its Official PlayStation 2 magazine.The campaign, which represents Future’s largest single above-the-line spend to date, will run from August to December and will attempt to raise awareness of the magazine brand amongst PlayStation 2 gamers. Activity includes national press, TV… Continue reading Future To Promote Official PlayStation 2 Magazine
Channel 4 has announced that Chris Evans is to return to its schedules next year with two new entertainment strands. The shows will mark the former DJ’s first return to the channel where he made his name since TFI Friday finished in June 2000.Danielle Lux, Channel 4’s head of entertainment said: “We are delighted that… Continue reading Evans To Return To Channel 4 With New Shows
ITV advertising revenues for July and August are continuing to look strong, after a boost in spending received by the Network during the World Cup last month. With the recovery holding out for the foreseeable future, analysts at Merrill Lynch are upgrading their outlook for Carlton Communications and Granada.The broker is now forecasting that ITV… Continue reading Outlook Improves For ITV Advertising
The number of complaints relating to taste and decency issues on TV and radio has increased by 46% year on year from 4,920 in 2000/2001 to 7,138 in 2001/2002, according to the Broadcasting Standards Commission’s (BSC) annual report.The BSC says that much of this increase was due to large numbers of complaints about a few… Continue reading BSC Report Shows Rising Complaints
Advertising conditions in the UK are beginning to improve, with ITV’s revenues showing some stable growth for the first time in many months (see Outlook Improves For ITV Advertising) and the year now predicted by the Advertising Association (AA) to show positive overall growth. In revised figures the AA is now expecting 2002 to turn… Continue reading UK Media Outlook From Merrill Lynch
Broadband take-up in the UK has more than doubled since the start of 2002, according to new figures released by Oftel. The telecoms regulator revealed that by the end of June, 709,000 consumers and small and medium-sized businesses had signed up for a broadband connection. This represents a major increase from December 2001 when there… Continue reading Broadband Britain A Step Closer, Says Report
ITV advertising revenues for July and August are continuing to look strong, after a boost in spending received by the Network during the World Cup last month (see Forecasts). With the recovery holding out for the foreseeable future, analysts at Merrill Lynch are upgrading their outlook for Carlton Communications and Granada. The broker is now… Continue reading Outlook Improves For ITV Advertising
Vivendi Universal, the indebted French media conglomerate, is set to receive a fillip in the shape of a E2.5 billion advance. This should satisfy creditors in the near future although the company’s long term prospects remain uncertain, according to a report in yesterday’s Observer newspaper. It is believed that a consortium of banks including BNP… Continue reading Vivendi To Be Thrown Financial Lifeline
As expected, the French publishing company Hachette Filipacchi has completed the acquisition of Attic Futura from the Australian printing group PMP in a deal worth £40 million (see Attic Futura Set To Go Continental). Attic Futura publishes six titles including the market leading teen title Sugar and the fortnightly gossip magazine Inside Soap. The company… Continue reading Hachette Buys Attic Futura For
