The Daily Telegraph has signed a deal with Thus Group to promote it’s Overdrive campaign targeting small and medium sized businesses.The deal will see a 16-page tabloid supplement on office-based communications appear in the Daily Telegraph on 30 May. The supplement will feature competitions and advertorials designed to raise awareness of Thus Group’s Overdrive campaign… Continue reading Daily Telegraph Signs Ad Deal With Thus Group
Internet ad monitoring service NetCrawling has launched a new spidering product called Brand Pepper that measures the total marketing impact of brands online.The new product, which collects PR, sponsorship, advertising and web positioning information, allows agencies and brand owners to quantify their total online marketing spend and directly compare it to that of their competitors.According… Continue reading NetCrawling Unveils Hot New Ad Monitoring Tool
The French online sector suffered a 17% drop in advertising revenues during 2001, according to the latest annual data from that country’s Interactive Advertising Bureau, as reported by the World Advertising Research Centre. Online spend in France fell from ₏184 million (£116.2 million) in 2000 to just ₏153 million last year. Figures for 2001 US… Continue reading French Internet Advertising Falls 17% In 2001
US internet advertising declined by 7.5% in Q4 2001 and dropped by 12% across the whole year, according to figures released by the US Internet Advertising Bureau. Online spend for 2001 totalled $7.2 billion, according to the PricewaterhouseCoopers-produced report. The IAB says that the weak revenues were not unexpected and that they mirror the experiences… Continue reading US Internet Ad Revenue Falls 12% In 2001
Global newspaper advertising revenue fell by 7% in 2001 in real terms, with 57% of countries showing declines, according to the annual World Press Trends survey published by the World Association of Newspapers (WAN) this week. Despite the decline in advertising, the WAN report also shows that newspapers’ share of the global ad market stabilised… Continue reading Global Newspaper Ad Revenues Fall 7% In 2001
Worldwide mobile phone unit sales reached 93.8 million units in Q1 2002, a 3.8% decline compared to last year, according to Gartner Dataquest. Nokia experienced a slight decline in global sales to end-users compared to the same quarter last year although the company did manage a slight increase in market share versus the same quarter… Continue reading Worldwide Mobile Phone Sales Dipped in Q1
Week on week analysis of last week’s media market reveals that the worst performance came from Jazz FM, which confirmed earlier in the month that Guardian Media has bid £41m to take over the radio station (see Guardian Media Group Makes £41m Offer For Jazz FM). Shares were down 6.27% week on week to close… Continue reading Sharewatch
5.8 million viewers tuned into watch the first episode of Big Brother 3 on Friday night making it the highest rated programme on Channel 4 so far this year.According to unofficial overnight figures from BARB, the live one-hour special, which saw the twelve new contestants enter the Big Brother house for the first time, secured… Continue reading Big Brother Works Its Magic For Channel 4
SMG has launched a new service to provide advertisers with easy access to the group’s range of media businesses.The SMG Access service, which is the result of a review of SMG’s cross-media proposition, is designed to help advertisers and agencies add impact to their campaigns by allowing them to work uninhibited across SMG’s media portfolio,… Continue reading SMG Launches Cross-Media Service For Advertisers
AOL has signed a strategic marketing agreement with Lloyds TSB to promote the bank’s insurance services across its UK portfolio of sites.The deal, which is intended to increase awareness of the Lloyds TSB Insurance brand, will see targeted promotions run across AOL’s Your Money, House and Home and Travel channels. Special insurance quote engines will… Continue reading AOL Secures Marketing Deal With Lloyds TSB
