The recently relaunched Daily Mirror has today sparked a new price war by cutting its cover price to 20p, a move which has been followed by News International’s Sun.Trinity Mirror announced the price cut, which is the second phase of the paper’s brand relaunch (see Mirror Drops Red Top For New Look), on Saturday. News… Continue reading Daily Mirror Cuts Cover Price
JCDecaux has secured the recently launched Michelin Group subsidiary, ViaMichelin UK, as the first advertiser to use its new Cromwell Road “Pagoda” site.The site, which has both a backdrop for conventional poster advertising and a stage area for showcasing actual products, features a giant model of the Michelin Man as well as ViaMichelin representatives distributing… Continue reading JCDecaux Secures Brand For Pagoda Site
IPC Southbank has announced that its marketing director, Helen Farqhar, is to take on the additional role of business director for Marie Claire, following the departure of the magazine’s publishing director Rita Lewis last week.Farqhar came to her current role at IPC in October 2000 from Procter & Gamble, where she had been European brand… Continue reading IPC’s Farqhar To Take On Additional Marie Claire Role
Yesterday was a day of mixed fortunes for radio companies following the release of RAJAR data for the three month period ending March 2002 (see RAJAR Results Q1 2002- Overall Summary). Capital Radio saw shares fall 0.90% to close at £8.22˝, while Chrysalis and Emap saw stock improve by 0.54% and 2.54% respectively.Wireless Group saw… Continue reading Sharewatch
Channel 4 has secured The Times as the sponsor of its Test cricket in a deal worth around £1m.The deal will include sponsorship of Channel 4’s live coverage of the three Tests against Sri Lanka, which begin on 16 May and the Test series against India, which will be screened from July through to September.Marketing… Continue reading Channel 4 Secures The Times As £1m Cricket Sponsor
Email and wireless marketing solutions company Messagizer has been awarded the contract to handle advertising for youth marketing group Youthmail.The deal will see Messagizer host Youthmail’s 100,000 profiled email subscribers and 50,000 SMS subscribers on its own databases. The inventory will then be presented to agencies and clients through the Messagizer sales team in the… Continue reading Messagizer Secures Youthmail Deal
RAJAR has announced that its research into the use of electronic meters to measure radio audiences will be completed early next year.Unveiling the latest audience data for the three month period ending March 2002 (see RAJAR Results Q1 2002- Overall Summary), RAJAR’s managing director, Jane O’Hara, confirmed that trials of the Arbitron pager and Radiocontrol… Continue reading RAJAR To Complete Meter Testing
The Advertising Association (AA) has welcomed the publication of this week’s draft Communications Bill as a “complex and wide-ranging” piece of legislation, but has taken issue with the proposals on advertising content regulation.The Government is urging the advertising and broadcasting industry to come up with concrete proposals for a more co-regulatory regime for monitoring advertising… Continue reading AA Takes Issue With Communications Bill Proposals
BSkyB added 171,000 satellite subscribers to its service in the first quarter of 2002, bringing the total to 5.9 million, the company announced in its interim financial results this morning. Sky Digital is now by far the dominant digital, pay-TV operator in the UK in terms of subscriber numbers, following the close of ITV Digital… Continue reading BSkyB Shows Good Growth In Q1, No Plans For Radio Or TV
Retail media company The Media Vehicle has secured the contract to install a network of floor posters in 200 Tesco stores around the country.Unilever will be the first advertiser to use the Tesco sites and is to promote its new Exotic Fragrances comfort softener over a four week period. The campaign, which is a spoof… Continue reading The Media Vehicle Enters Tesco Stores
