Virgin Radio has signed a six-figure advertising deal with Fujifilm, designed to raise awareness of the brand in the run up to this summer’s World Cup.The interactive cross-media advertising campaign, which includes on air and online activity, will run over a three week period from 11 May targeting both men and women who need to… Continue reading Virgin Signs Six Figure Ad Deal With Fujifilm
Analysis of TV revenue estimates for March reveals mixed fortunes for the UK’s terrestrial TV channels. Year on year, a decline of 4.8% was experienced overall, with ITV1 and Channel 4 seeing revenue fall by 7.5% and 2.2% respectively. Channel 5 and GMTV fared better than their larger competitors during March, the former seeing revenue… Continue reading TV Market Round-Up – March 2002
Kelvin MacKenzie is once again to attack RAJAR’s diary system of audience measurement with the launch of what is claimed to be the first parallel study in the UK, comparing a diary method of recording radio listening with an electronic wrist watch device.Wireless Group chief executive MacKenzie, in his signature inflammatory style, has stated: “This… Continue reading MacKenzie Launches More Electronic Measurement Tests
Sweden leads the way in online shopping across Europe, with 27% of internet users using the web to buy products and services. This compares to 22% of UK users, accordint to figures released this month by Cap Gemini Ernst & Young.
European countries are overtaking the USA in the race to roll out broadband DSL (digital subscriber line) to homes and businesses, according to data released this month by UK-based Point Topic. DSL is a broadband system of high-speed communications which uses standard phone lines to deliver internet access at speeds ten times faster than a… Continue reading US DSL Growth Starts To Lag Behind Europe
According to New York media analyst Jack Myers, the demand for TV advertising in the 2002/03 season will remain flat with advertisers spending around $10.9 billion on advance purchases, the same as was spent last year. US TV Revenue Forecasts ($ billions) 2001 2002 (F) % Change Total Broadcast 6.93 6.70 -3.3% Total Cable… Continue reading US TV Revenue Forecasts Fall Flat
Whilst there are now signs of a recovery in advertising spending around the world, it is by no means clear that the recovery will be either strong or uniform, according to analysts at Lehman Brothers. The US is leading the way, followed by Europe. Asia – excluding Japan – is showing signs of recovery and… Continue reading Advertising Recovery Will Be ‘Neither Strong Nor Uniform’, Says Lehman Brothers
According to a survey conducted by The Survey Shop on behalf of Barclays, internet users say they save on average 63.6 hours per year by shopping online. Online banking saves users an average of 65 minutes per week (56 hours a year) amd almost half of those surveyed (43%) now bank banking online. The most… Continue reading A Shop Online Saves Time
Jupiter reports that whilst only 16% of online households in the US subscribe to broadband, more than 24% of all dial-up consumers are considering signing up for broadband services within the next 12 months. According to two new Jupiter Broadband Reports, dial-up consumers “favour utility over entertainment, even though companies catering to a broadband audience… Continue reading A Quarter Of All US Dial-Up Subscribers Are Considering Switching To Broadband
As the number of new mobile users slows so the telecoms companies must look to new audiences to increase sales. This new customer base, says The Yankee Group, may include the youth market, ethnic minorities and the ‘credit-challenged’. According to a new report Can US Carriers Become Profitable in Wireless Prepaid?, the Yankee Group believes… Continue reading Prepaid Subscribers Will Make Up 30% Of Mobile Users By 2006, says Yankee Group
