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The online advertising market continues to be difficult to predict, causing web companies to struggle with revenues, according to analysis by GartnerG2. Net giants such like Yahoo!, DoubleClick and AOL Time Warner are feeling pessimistic about the outlook for online advertising as AOL’s results this week show (see Box Office Success Offsets AOL Time Warner… Continue reading Online Advertising Will Pick Up In Q3, Says GartnerG2

Cautious, weak recovery seems to be the current advertising and economic outlook for the US and Europe, with the first signs of a lift now beginning to filter through. The global economy will grow by 2.8% this year, according to the latest outlook forecasts from the International Monetary Fund (IMF). This prediction is more optimistic… Continue reading Insight Analysis: Media Healthcheck – April 2002

Home internet access in the UK reached 39% of households in Q4 2001, according to the latest data from the Office of National Statistics (ONS) released this morning. This is equivalent to 9.8 million households, or 25.6 million adults, says the ONS. Gender gap closes The data show that the gap between men and women… Continue reading UK Home Net Access Hits 39%, But Growth Plateaus

In 2006 the market is forecast to reach a volume of 232 million subscribers, an increase of 78.5% since 2001, according to new figures from Datamonitor. The compound annual growth rate of the market for the period 2001-2006 is predicted to be 12.3%. The US market is known to be less advanced than most European… Continue reading US Mobile Market Set For Continued Growth

Fast food chain McDonalds has successfully defended itself against a flurry of complaints to the ASA about advertising for its 99p “McChoice Menu”. A total of 153 objections were recieved regarding ads that claimed that there were 40,312 possible combinations available. Complainants did not believe that this number was realistic.The advertisers said that since there… Continue reading Complaints Add Up Against McDonalds Ad Total

Renewed merger speculation regarding Carlton and Granada boosted the share price of both companies yesterday in a day of reasonable confidence for the media confidence. Carlton ended up 2p at £2.43, while Granada rose 4˝p to £1.28.A good performance was also seen at SMG, which rose 6p to £1.52˝, despite having reported a fall in… Continue reading Sharewatch

Channel 4 has revealed the extent to which it was bitten by the advertising downturn last year, as its Annual Report and Financial Statement for 2001 reveals a year on year group loss after tax of £20.6m. The loss came despite the fact that group turnover increased by 2% to £731m.The statement points out that… Continue reading Channel 4 Reveals Ad Downturn Damage

Telewest Broadband is continuing its battle with BT for broadband dominance, by offering a three month broadband “tester” for less that the average cost per month of dial-up internet.Launching tomorrow, the offer is aimed at homes with BT, AOL, Freeserve and other dial-up services, who pay an average of around £14 or £15 per month.… Continue reading Telewest Cuts Entry Price For Broadband

Figures released by the NRS for national newspaper circulation in the period October 2001 to March 2002 shows that the market as a whole saw a small year on year increase in readership of 0.2% or just over 125,000 readers.The best performance in terms of readership growth was seen at the Independent, which, ahead of… Continue reading NRS National Newspaper Round-Up – March 2002

It is being reported that all the ITV Digital pay TV services will cease at midnight tonight, after administrators Deloitte & Touche told operators BSkyB, MTV and UKTV that it could no longer afford payments for the services unless a buyer was found.A statement is expected later today from Deloitte & Touche, but it is… Continue reading Door Set To Close On ITV Digital Services