The Evening Standard has signed a £450,000 advertising deal with Italian sauce producers Sacla to promote its products in London and the South-East.The six-month deal includes a series of recipe-led advertisements, advertorials and newspaper wraps that will run across the Evening Standard‘s entire print portfolio. The initial campaign will be supported a London-wide sampling promotion… Continue reading Evening Standard Goes Italian With Ad Deal
Microsoft’s Xbox online marketing campaign gained exposure among half a million internet users during March, helping games advertisers to reach 13.2% of the UK’s online population, according to the latest figures from NetValue.The campaign, which was launched to support the recently unveiled Xbox website www.playmore.com, accounted for around 25% of the total games advertising market… Continue reading XBox Online Ads Reach Half A Million In March
The explosion in choice for consumers has led to a greater need for “trust brands”, according to new research from the Henley Centre. The report also suggests that the community feel and commonality of content offered by radio means that levels of trust in the medium are high across most demographic groups.The research found that… Continue reading Research Identifies Radio As “Trusted Medium”
PublicisPublicis Groupe SA, joint owner of the Zenith Optimedia Group, yesterday reported consolidated revenues of E576 million for the first quarter of 2002, an increase of 4.6% over the E550 million reported for the same period in 2001. Taking into account constant exchange rates and identical unit reporting, revenues fell by 2.2% in Q1, slightly… Continue reading Publicis and News Corp Release Quarterly Results
BSkyB saw shares fall 4.48% yesterday to close at £6.82 following news that it faced a possible “satellite dish tax” (see Spectrum Tax Speculation Hits Sky Share Price) under plans announced in the Government’s draft Communications Bill published last week (see Draft Communications Bill Relaxes Cross Media Rules).Cable & Wireless also performed poorly yesterday with… Continue reading Sharewatch
Is the Information Super Highway as super as we once supposed? Or are we in need of some signposting? Ian Foulds, senior advertising planner at News International, sees a long road ahead.The internet – trumpeted since birth, can it do nothing wrong? For many it can, and quite often does.Quickly penned “The Information Super Highway”… Continue reading NewsLine Column: Lost in Cyber-Space
Thanks to the time difference between the UK and World Cup host countries Japan and Korea, research carried out for RAB suggests that 36% of football fans will use radio to follow matches, compared to 15% during the last World Cup, as “deskbound” fans find alternative ways to TV for following the action.With the launch… Continue reading Feature: Sport On The Radio
Capital Radio Advertising has agreed a £1.2m sponsorship deal with Bacardi rum as an extension of its existing Entertainment Capital partnership with the drinks brand.The multi-platform deal, formulated by Universal McCann, will run across Capital stations throughout 2002 and will see the extension of the on-air and online sponsorship of the Entertainment Capital and Bacardi… Continue reading Capital Extends Bacardi Rum Sponsorship In £1.2m Deal
Reaching the right people at exactly the right time is every advertiser’s dream. Sebastian Bishop, co-founder of Espotting Media, considers how pay-per-click search engines are helping to make this utopia a reality.Down the pub, Joe is chatting to a mate about needing a new car. As if by magic, he opens a magazine and there’s… Continue reading NewsLine Column: Advertising Utopia
More people tuned in to the repeat of Channel 4’s spoof Brass Eye documentary on paedophilia last night than watched it the first time around.The repeat of the controversial satire, which was shown at 10:30pm yesterday, attracted an average audience of 1.5 million and achieved a 10.1% share of viewing. This compares with 1.3 million… Continue reading 1.5 Million Tune Into Brass Eye Repeat
