The latest ABC figures for National Newspapers show that if the many Queen Mother commemorative issues at the start of the month had any effect on circulation, it was minimal. Overall circulation for national titles was up just 0.6% compared with the previous month.The best performers in this analysis were titles seen as failing in… Continue reading ABC National Newspaper Round-Up – April 2002
Viacom Outdoor has confirmed that its XTP cross-track projection system will not launch this year as expected.The launch of XTP system has already been put off twice due to a combination of safety issues and financial problems (see Viacom Outdoor Delays Launch of XTP), a delay which outdoor buying company Blade has estimated could cost… Continue reading XTP System Will Not Launch This Year
Viacom-Outdoor has secured five major brands to use its new Golden Jubilee bus advertising packages which launch in London this month.Each package consists of 10 gold Routemaster buses which have been specially commissioned to mark the Queen’s Golden Jubilee in June. Nestle’s Felix, Marks and Spencer, Mars Celebrations, Unilever’s Surf and Transport for London have… Continue reading Viacom Outdoor Secures Brands For Jubilee Packages
The latest ABC figures for National Newspapers show that if the many Queen Mother commemorative issues at the start of the month had any effect on circulation, it was minimal.The best performers in this analysis were titles seen as failing in the not-too-distant past. In percentage terms the biggest rise period on period was at… Continue reading ABC National Newspaper Round-Up – April 2002
TalkSPORT has secured Chrysalis-owned Rivals Digital Media as the six-figure sponsor of its Sunday Morning Sports Breakfast Show.The deal begins this week and will see Rivals and its portfolio of sites mentioned in credits, trials and live reads on TalkSPORT for the next eight weeks. Rivals will use the airtime to promote its sporting and… Continue reading TalkSPORT Listeners To Wake Up With Rivals
Below are the latest business to business (B2B) ecommerce sales forecasts from Gartner, as reported by ElectricNews. B2B Ecommerce Sales Forecasts ($ billion) 2002 2005 Europe 500 2,300 Global 1,930 8,530 Source: Gartner, May 2002
The global IT market has hit the bottom and is poised for recovery in 2002, according to a new report from IDC. The rebound is attributed to strengthening economic conditions in the United States. However, IDC warns that IT spending growth will remain ‘muted’ by comparison with previous years’ figures before staging a ‘full recovery’… Continue reading IT Market Poised For Recovery, Says IDC
eMarketer reports that, according to the 2002 Email Marketing Factbook from Opt-in News , 50% of consumers questioned said that they would be likely to take advantage of products or services from opt-in marketing emails compared with 37% who said the same regarding email newsletters and 13% who favoured direct mail. In terms of formats,… Continue reading Net Users Prefer Text Ads, Marketers Favour HTML
Europeans will send nearly 17 billion mobile messages per month in 2007 according to Forrester Research. Growth in email and other forms of instant messaging will continue although revenue will fall as cheaper forms of messaging emerge. “The entry of instant messaging (IM) and email introduces the economics of the Web to the premiums of… Continue reading Europeans Will Send 17 Billion Mobile Messages Per Month In 2007
The Football League has proceeded with its threatened legal action against the owners of ITV Digital, launching a £178.5 million claim against Carlton and Granada. The League is seeking a declaration that Carlton and Granada are liable as guarantors for payments totalling £178.5 million owed by ITV Digital (see Football League Battle With ITV Digital… Continue reading Football League Kicks Off Action Against ITV Digital Owners
