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Gartner has forecast that the slowdown in European corporate IT spending has reached its lowest point and levelled off. However, the researcher warned that a return to growth will not be evident until at least the middle of 2003. A new European survey, carried out by Gartner, found that the number of companies planning to… Continue reading Corporate IT Spending To Remain Flat In 2002, Says Gartner

Instant messaging (IM) and unified messaging (UM) applications for service providers will drive the worldwide messaging applications market from $1.1 billion in 2001 to $4.2 billion in 2006, according to new research by IDC. “While 2001 was a downbeat year for some markets, it was packed with innovation for messaging application vendors,” said Robert Mahowald,… Continue reading Instant Messaging Will Generate $4.2 Billion In 2006, says IDC

Real terms advertising growth will not return in the UK until 2004, according to the latest ad forecasts from Zenith Media, released today. Real term growth The figures show that the five major European ad markets of France, Germany, Italy, Spain and the UK will show a combined real terms growth (after accounting for inflation)… Continue reading UK Will Not See Real Terms Ad Growth Until 2004, Say Zenith Forecasts

Marketing and advertising optimism may be on the up in the UK, as the first quarter 2002 IPA Bellwether Report shows that current marketing budgets are being revised upwards for the first time since Q2 2000. Budget revisions When asked if pre-set budgets for the coming financial year have been increased, reduced or left the… Continue reading Insight Analysis: Latest Bellwether Report Indicates Mixed Feelings

ABN AMRO this morning reports that Zenith will downgrade its ad spend forecasts for 2002 citing a ‘lag’ in US spending as adspend struggles to catch up with the improving economy. Zenith now believes that the advertising market will not recover until Q4 2002. The new figures from Zenith compare with those from ABN AMRO… Continue reading Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts

The worst performance in yesterday’s media market came from SMG, which saw shares fall 8.03% to close at £1.37˝ following speculation that the company was about to quit Scottish Radio at a loss.Carlton and Granada saw stock fall yesterday after Deloitte & Touche confirmed that it is preparing ITV Digital for sale (see ITV Digital… Continue reading Sharewatch

The IPA’s quarterly Bellwether report, published today in the Financial Times, has given more credence to the argument that the media recession is coming to an end, revealing that more of the 200 advertisers surveyed raised their current year marketing budgets in the first three months of this year, rather than cutting them.Of those advertisers… Continue reading Hope For Recession End From IPA Bellwether

The Mirror has dropped its red masthead and has reverted back to its original title, the Daily Mirror, as part of a revamp to position itself as a “serious” newspaper.The new look paper, which debuts today, features a new masthead with white letters underlined in red, while a picture takes up the whole of the… Continue reading Mirror Drops Red Top For New Look

The Wireless Group (TWG) and Emap have formed a joint venture to apply for the local digital multiplex radio licences in Swansea and Stoke-on-Trent.The arrangement will see TWG take a 70% stake in the venture, while Emap takes on the remaining 30%. As part of the agreement Emap will also take a 20% stake in… Continue reading Emap And TWG Team Up For Multiplex Bids

The ITC has published its annual report and accounts for 2001. In it, the Commission looks at what it terms the “severe financial pressures on the commercial sector”, evaluates its public commitments to produce a rich genre mix of high quality programming and assesses the changes in public tastes.Introducing the report, Sir Robin Biggam, ITC… Continue reading ITC Publishes 2001 Report And Accounts