Undeterred, or perhaps encouraged, by the notoriety of risqué outdoor campaigns such as Sophie Dahl’s Obsession poster (see ASA Orders Withdrawal Of Opium Ad After Most Complaints Since 1995), the FCUK ads (see Retailer’s Kinky Bugger Ad Provokes Complaints To ASA) and the near-iconic “Hello Boys” Wonderbra ad (see Wonderbra Tops Ad Poll), sports brand… Continue reading Ellesse Courts Controversy With Sexy Tennis Ad
RI:SE the new weekday breakfast show set to replace the Big Breakfast on Channel 4 could be on our screens by the end of the month, according to press reports.Channel 4 has so far refused to comment on speculation that the tabloid-style breakfast show, created by Sky and Princess Productions, could launch within the next… Continue reading RI:SE Set To Shine Early On Channel 4
Television adverts are more annoying than any other kind, according to a new study. The research, out next month, was commissioned by the Periodical Publisher’s Association (PPA) and will reveal that more than half of all respondents who watch TV said that they often find advertising annoying.The Absorbing Media report, launched on 8 May as… Continue reading TV Advertising Most Annoying, Says PPA Research
MediaTel Insight will provide coverage for NewsLine of the key developments in this Wednesday’s Budget as it is delivered by Chancellor of the Exchequer, Gordon Brown. Newsline’s Budget page will be set to automatically refresh every few seconds ensuring a full, rolling coverage throughout the Chancellor’s speechSubscribers to MediaTel Insight can access national and international… Continue reading NewsLine Coverage Of The Budget
ITV Digital Prepared For Sale As One Week Of Talks RemainsThe fate of ITV Digital looks set to be decided following a High Court meeting this morning at which the company’s administrator – Deloitte & Touche – confirmed that it is preparing the business for sale.Following weeks of negotiation with the Football League – still… Continue reading ITV Digital Prepared For Sale As One Week Of Talks Remains
Janice Turner has stepped down as editor of H Bauer’s glossy women’s fortnightly magazine Real just over a year after its launch.A spokesperson for the company confirmed that Turner, who resigned last week, will be replaced by health and beauty editor Sian Rees, but refused to comment on speculation that her departure will lead to… Continue reading H Bauer Loses Real Editor
Chrysalis owned sports network Rivals.net and online travel portal Lastminute.com have formed a marketing partnership to promote each others’ online sports offerings.Under the deal, Lastminute.com, which provides tickets for a range of sporting events, will be promoted across Rivals.net’s portfolio of websites, with ads and links to the travel portal’s homepage appearing on Football365.com, PlanetF1.com… Continue reading Lastminute.com Links Up With Rivals
The Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002. The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in tandem. In an ad recall test,… Continue reading TV And Online Ad Mix Generates Greater Recall, Says The OPA
In its eighth annual survey of senior executives at leading advertising and markting organisations, AdMedia Partners found evidence of optimism amongst the execs when asked about the outlook for the industry. Advertising and marketing executives from across the US were questioned: 45% from newspapers; 44% from interactive media; 39% from business-to-business publications; 36% from exhibitions/trade… Continue reading AdMedia Discovers Optimism Amongst Ad Execs
With local television audiences turning to cable, the web and print options for daily news, Forrester forecasts that broadcasters can recover local relevance only by extending their programming and promotion throughout the day to cable operators, newspapers and online providers. Forrester says “Stations must recreate themselves as providers of video programming and marketing services across… Continue reading US TV Stations Must Collaborate For Local Audiences, Says Forrester
