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Thirty-five percent of European digital television (DTV) subscribers will use interactive TV (iTV) banking services by 2005, according to research from Celent Communications published this month. Consumer adoption levels will depend on the product mix and interactive content provided by banks on the digital TV screen, according to the report. Source: Celent, April 2002 iTV… Continue reading TV Banking Will Be Used By 35% Of Europeans By 2005, Says Celent

Analysis of the media market reveals that the best week on week performances came form Highbury House Communications and RTL. The former saw shares rise 23.58% to close at 32žp and the latter improved 12.88 to finish at £27.66, an increase of £3.16 on the week before.Rupert Murdoch’s BSkyB, which is reported to have put… Continue reading Sharewatch

Chrysalis Radio Sales has promoted Dan Durling to the position of agency group head with responsibility for managing accounts across Heart, Galaxy and Real Radio.Durling takes up the position with immediate effect and will manage a team of seven, reporting to London sales director Gerard Bridges. His main responsibility will be to oversee agency sales… Continue reading Chrysalis Radio Appoints New Agency Group Head

BBC Worldwide is to promote the Radio Times with a six-figure advertising campaign including TV and radio sponsorship.The marketing push, which is aimed at lapsed and occasional readers, will see the Radio Times sponsor ITV1’s coverage of the BAFTA Television Awards to be shown tonight. Other activity includes national and regional press ads and sponsorship… Continue reading Radio Times Gets Marketing Boost

Advertising in consumer magazines is viewed more positively than advertising in other media, according to Absorbing Media, the PPA’s new study of media usage and attitudes.According to study, more than one in three respondents consider magazine advertising to be both relevant and useful as a buying guide. 35% of respondents also found magazines to be… Continue reading Magazine Ads Come Out Top In Survey

Havas-owned Arnold Worldwide Partners has merged sister agencies Zinc and AMX Communications in order to strengthen its UK based interactive division.The newly merged company, called Arnold Interactive UK, will bring together Zinc’s digital marketing capabilities with AMX’s tradition of creative work to provide a more extensive service to clients.According to reports, the new agency will… Continue reading Interactive Agencies In Digital Merger

City News From MediaTel Insight- Reuters, WPP and CordiantReuters Reuters has this morning released Q1 trading figures which are broadly in line with expectations, showing a 6% decline in revenues to £912 million.The company said that it expects the first half to yield a 2-3% decline in subscription revenues and is more cautious than anticipated… Continue reading City News From MediaTel Insight- Reuters, WPP and Cordiant

Former Loaded editor James Brown has unveiled his long anticipated men’s magazine, Jack, which goes on sale this week promising an “orgy of war, animals, fashion, genius and cool.”The A5 format magazine, which launches on Thursday priced at £2.50, is intended to provide an alternative to the existing lad’s mag titles, which Brown has described… Continue reading James Brown Unveils Jack

The Sunday Telegraph Magazine is to become the latest title to follow the trend for redesigns among national newspapers. It will relaunch on 19 May in a new, all-glossy format with a separate, pocket-sized TV and radio guide.The size of the new design magazine will be slightly smaller than the current one, at 310x240mm, and… Continue reading Sunday Telegraph Magazine To Have May Relaunch

Pre-tax profits at marketing and communications company, Cordiant Communications, more than halved in 2001 following a year of restructuring and cost-cutting. Profits fell by 52.2% from £57.5 million in 2000 to £25.7 million for the year ended 31 December 2001. This is excluding exceptional items and goodwill, after which Cordiant posted a pre-tax loss of… Continue reading Cordiant Profits Hit By ‘Extremely Difficult’ Year