Bruce Haines, president of the IPA, has reiterated the organisation’s feelings that the upcoming broadcast legislation must protect the the competitiveness of the media market place, regulate the BBC against a more defined public service remit and safeguard and promote quality programming to attract audiences.Haines’ comments were made in the foreword to the IPA 2001… Continue reading Ad Industry Is Small But Important, Says IPA
More than 11 million adults have seen a taxi ad within the last week, according to recent TGI research, and Lloyd Kesner, sales director of Taxi Media, is convinced that taxi advertising is becoming an efficient and cost effective way of targeting mass-market audiences.Traditionally, taxi advertising has been relatively expensive and time consuming way of… Continue reading Feature: Taxi Advertising On The Move
The stakes in high speed internet access have been raised with the news that Telewest Broadband has launched a large-scale consumer trial of its 1Mb residential internet service in Scotland. Telewest claims that the new blueyonder service will outperform the residential ADSL internet service offered by BT.1,500 blueyonder customers in Scotland who register their interest… Continue reading Telewest 1Mb Trial To Challenge BT In Broadband
ISBA has expressed the concern of advertisers that the sale of ITV Digital could result in consolidated control of the digital terrestrial and digital satellite platforms. The organisation claims that viewers and advertisers could be subject to a range of “gate-keeping” issues if this situation were to occur.The group lays responsibility for the maintenance or… Continue reading ISBA Expresses ITV Digital Competition Concerns
Chrysalis-owned Rivals Digital Media and Carlsberg are launching an SMS information service to keep football fans informed of developments in this summer’s World Cup.The service, which is aimed at 18-34 year-old sports enthusiasts, launches in May and is intended to promote Carlsberg’s status as the official beer to the England team. Consumers can sign up… Continue reading Rivals Teams Up With Carlsberg For World Cup
It is feared that continued delays to the launch of Viacom Outdoor’s XTP cross-track projection system could cost the outdoor industry £10m in revenue this year.The XTP system, which projects digital images onto special screens in London Underground tunnels, was supposed to have launched at the beginning of April after four years of development, but… Continue reading XTP Delay Could Cost Outdoor Industry £10m
Andy Richmond, head of client research and an associate director of Mediacom is leaving the agency at the end of this month.Richmond, who sits on a number of media forums, and is chairman of the IPA PRAG committee is said to have no immediate plans (other than to go horse racing more regularly).Subscribers can access… Continue reading Richmond To Leave Mediacom
Analysis of TV revenue estimates for March reveals mixed fortunes for the UK’s terrestrial TV channels. Year on year, a decline of 4.8% was experienced overall, with ITV1 and Channel 4 seeing revenue fall. Channel 5 and GMTV fared better than their larger competitors, seeing revenue increase year on year. The news was better still… Continue reading TV Market Round-Up – March 2002
ITV has secured foreign exchange company Travelex as the £3m sponsor of its World Cup coverage a month before the event is due to begin.The fully integrated deal will see Travelex become the exclusive broadcast and online sponsor of ITV’s full coverage and highlights of this summer’s tournament. The package also includes sponsorship of ITV’s… Continue reading ITV Secures £3m World Cup Sponsor
Loss-laden French media group, Vivendi, is to announce its Q1 headline figures this afternoon, after unveiling a full-year loss of E13.6 billion in March (see Write-Offs Push Vivendi £8.3 Billion Into The Red). According to predictions by analysts at ABN Amro, Vivendi will today reveal Q1 revenues up 6.9% to E6.3 billion and earnings up… Continue reading Troubled Times For Vivendi’s Messier
