With the second series of Survivor currently looking as if it will replicate the lack-lustre ratings of last year’s, ITV is to give another reality gameshow imported from the US a shot.Elimidate, already apparently a “smash hit” in the States, combines the exotic locations of Survivor with the “romance” of Blind Date. However, all thoughts… Continue reading ITV Imports Survivor-Style Dating Show
Dennis Publishing is investing £1m in a motoring internet portal which will offer a high level of targetting to advertisers and, it hopes, early signs of success. £175,000 of the budget will go towards an online and print marketing campaign.Multimedia division Dennis Interactive has combined content from Auto Express and evo with motorsports and retailer… Continue reading Dennis Sinks £1m Into Motoring Portal
TalkSPORT has signed a deal with the UK’s largest interactive betting service, Blue Square, to sponsor special sports features during its coverage of this summer’s World Cup tournament.The features will run throughout the period when live games take place and will be sponsored solely by Blue Square. The online betting firm will provide odds on… Continue reading TalkSPORT Secures World Cup Sponsor
ITV Digital is believed to be meeting with the Football League today in a last ditch attempt to resolve the dispute over television rights, which could threaten the future of the troubled digital TV platfrom (see Football League Rejection Could Close ITV Digital).The meeting is also expected to put in place the mechanism for Deloitte… Continue reading ITV Digital In Salvage Talks
BARB viewing data for the first month of 2002 showed that again ITV1 saw a year on year drop in all homes, from a share of just below 30% to a share of just over 26%. However, its terrestrial rival, BBC1 did not see much movement year on year, while the largest increase in viewing… Continue reading Digital TV Round-Up – January 2002
BARB viewing data for the first month of 2002 showed that again ITV1 saw a year on year drop in all homes, from a share of just below 30% to a share of just over 26%. However, its terrestrial rival, BBC1 did not see much movement year on year, increasing its share by 0.15 percentage… Continue reading Digital TV Round-Up – January 2002
Digital marketing agency, Outrider is to merge with digital media shop, The Digital Edge, following the acquisition of the Tempus Group by WPP at the end of last year.The new company will keep the Outrider name in the UK and Europe but will be known as The Digital Edge in US, where the Outrider identity… Continue reading Outrider To Merge With Digital Edge
Channel 5 has secured financial services company More Th>n as sponsor of its new motoring series 5th Gear. The channel has also lured Top Gear presenters Quentin Wilson and Tiff Needell from the BBC to front the show, which begins in April.News of this lifestyle programming deal comes in the wake of Channel 4’s announcement… Continue reading More Th>n Sponsors C5 Motor Series
Despite declaring last year “difficult”, Highbury House’s higher than expected results (see Highbury House Sees B2B Publishing Revenues Flat For 2002) helped push the publisher’s share price up over 10% by the end of yesterday, to finish at 26p.Capital shares remained buoyant, rising 40p to £8.12˝ and despite the continuing questions over ITV Digital’s future… Continue reading Sharewatch
Kelvin MacKenzie’s Wireless Group has once again stated its lack of faith in the RAJAR diary system for determining radio audience figures, having completed the first UK trial of an electronic wristwatch system of audience measurement.The group presented the findings of the trial yesterday at the Future of Radio conference in London. The results of… Continue reading TWG Uses Trial Results To Challenge RAJAR
