Natmags has poached Sarah Whelan, deputy editor of IPC’s Ideal Home to editor of House Beautiful, following the departure of Libby Norman, editor for two years, to “pursue her career independently of the National Magazine Company.”Managing director Duncan Edwards said that the company was “delighted” with the appointment, adding “This market was invented by House… Continue reading Whelan Moves Into House Beautiful
Rupert Murdoch’s ambitions to increase his UK TV and radio interests could be prevented by the legislation contained in the forthcoming Communications Bill, according to reports in today’s Financial Times.While the expectation is that revised legislation on media ownership would allow large-scale radio and television mergers, the FT says that under the preferred plan newspaper… Continue reading Murdoch Expansion May Be Halted By Bill
The 57 million Valentines Day text messages sent meant that the average number of messages sent on any one day in the month was 44 million, compared with 28.8 million in the same month in 2001.New figures from the Mobile Data Association show that 1.2 billion text messages were sent person to person in the… Continue reading Valentine’s Texts Boost February SMS Total
The Nationwide Football League has, as expected, rejected the revised offer from ITV Digital for media rights to the games of its 72 member clubs. The new offer, made because of the digital platform’s increasing financial difficulties, was thought to be considerably lower than the price originally agreed. If the League had accepted it could… Continue reading Football League Rejects ITV Digital Offer
UK Consumer Mags Launches Rise In Early 2002The number of consumer magazine launches in the UK during the first two months of 2002 rose by 61% year on year, according to the April issue of Seymour’s Monthly Monitor, as reported by the Periodical Publishers Association (PPA).During January and February 58 new consumer mags hit the… Continue reading UK Consumer Mags Launches Rise In Early 2002
Despite declaring last year “difficult”, Highbury House’s higher than expected results (see Highbury House Sees B2B Publishing Revenues Flat For 2002) helped push the publisher’s share price up over 10% by the end of yesterday, to finish at 26p.Capital shares remained buoyant, rising 40p to £8.12˝ and despite the continuing questions over ITV Digital’s future… Continue reading Sharewatch
Virgin Radio has created a bespoke cross-media campaign for publisher Hodder & Stoughton to promote the launch of three new books by Stephen King.The first book, Everything’s Eventual was released this week, and the marketing campaign kicked off with the launch of a microsite within Virginradio.co.uk. The site includes facts and figures, extracts from the… Continue reading Virgin Creates Cross-Media King Campaign
Email marketing has now become ‘a more cost-effective way to acquire and retain customers than direct mail’, says a report from GartnerG2 released this week. The research company forecasts that US email advertising revenue will reach $1.3 billion this year, up from $948 million in 2001. By 2005, it is expected to rise to total… Continue reading US Email Ad Revenue To Reach $1.5bn By 2005, Finds GartnerG2
The US online advertising market is due for expansion, with growth of 11.0% forecast for 2002, according to the Online Advertising Report released by eMarketer this month. Following a tough year for both online and offline media in 2001, exacerbated by the 11 September attacks, the consensus is that the worst is now behind the… Continue reading US And Worldwide Internet Population And Advertising Forecasts
The number of consumer magazine launches in the UK during the first two months of 2002 rose by 61% year on year, according to the April issue of Seymour‘s Monthly Monitor, as reported by the Periodical Publishers Association (PPA). During January and February 58 new consumer mags hit the market, as compared with just 36… Continue reading UK Consumer Mags Launches Rise In Early 2002
