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Moving into the middle of Q1 2002, the consensus amongst media and advertising groups is that an ad recovery is not likely to emerge until into the second half of the year at the earliest. Visibility – the extent to which market developments can be predicted – remains poor and so even a H2 recovery… Continue reading Insight Analysis: Media Healthcheck – February 2002

By the end of 2002 10% of the world’s homes, almost 100 million households, will be receiving digital signals according to a new report Global Digital Television from Informa Media Group. This represents almost twice as many homes as in 2000 and by 2010, 548 million digital homes, 53% of the world’s total TV households,… Continue reading 10% Of Homes Worldwide Will Be Digital By The End Of The Year, says Informa

According to a recent Yankee Group report, 76% of households with broadband access report that they used their computer to play audio CDs within the past three months. An additional 60% of broadband households used their PC in the prior three months to play online games and 49% to download music. Video applications lagged in… Continue reading PCs Are Turning Into Entertainment Centres

Week on week analysis reveals that Carlton, which announced on Wednesday that merger talks with ITV partner Granada were off (see Carlton And Granada End Merger Talks), was one of the best performers in last week’s media market. Shares rose 14.44%% to close at £2.16p, an increase of 27źp on the week before. Granada also… Continue reading Sharewatch

Channel 4 has secured NPower, the energy and services business of National Power, as the £4m sponsor of its peak-time home and property programming.In the first deal of its kind NPower will sponsor eight of Channel 4’s most popular lifestyle shows including Nigella Bites, Location, Location, Location and Grand Designs. The company’s branding will accompany… Continue reading Channel 4 Secures £4m Sponsorship Deal

The BBC has said that it is “very happy” with the launch of its digital arts channel BBC4, despite the fact that on Saturday, its first night of broadcast, it only attracted 11,000 digital viewers, according to unofficial overnights.With a launch budget of £35m, BBC4 was given the go-ahead last year, when BBC3, a proposed… Continue reading BBC4 “Happy” With 11,000 Digital Debut

JCDecaux has secured Nissan as the first advertiser to use its new “Chameleon” advertising package.The package consists of 17 sites that change creative execution depending on whether or not the poster’s back illumination is activated. Nissan has designed a series of special posters for the sites, which according to JCDecaux look completely different during the… Continue reading JCDecaux Unveils Chameleon Package

Ad Market In 2002 Will Be ‘Flat’ Says PearsonThe advertising market will remain flat this year according to Pearson finance director John Makinson. Speaking in a conference call following the announcement of Pearson preliminary 2001 results Makinson said “We are not seeing any deterioration in the advertising climate, but also there’s been no recovery. We… Continue reading Ad Market In 2002 Will Be ‘Flat’ Says Pearson

ITV is believed to be considering plans to move its early evening news bulletin to 6pm in an attempt to compete with the BBC’s Six O’Clock News.The move, which would revive ITV’s long running disagreement with the BBC over news, is thought to be a response to the lack-lustre performance of ITV’s 6pm regional bulletin… Continue reading ITV Considers Early Evening News Move

BSkyB has signed a new five-year carriage deal which will allow it to continue broadcasting the 13 television channels owned by Flextech and UKTV.The agreement ensures that the combined Flextech and UKTV portfolio of channels, which includes UK Gold, UK Style, Bravo and Living, will be available to Sky’s 5.7 million subscribers (see BSkyB Growth… Continue reading BSkyB Signs New Five-Year Carriage Deal