Sky is claiming that over 50% of its digital subscribers have used its interactive services over the last year.According to the satellite operator more than 7 million people have pressed the red button on their digital handset and have used interactive services since January 2001. Sky also claims that 86% of Sky Sports subscribers have… Continue reading 50% Of Sky Digital Subscribers Go Interactive
The ITC has ruled that WHSmiths’ ads featuring a family of overweight Geordies portrayed “exaggerated and fictitious” stereotypes which were unlikely to cause widespread offence.A total of 129 complaints were received by the TV watchdog with regard to the ads, in which all characters are played by Nicholas Lyndhurst. They showed a thin, “snobbish”, well… Continue reading WHSmith Given Fat Chance By ITC
Programmes November is traditionally the month when the commercial stations take the largest amount of television revenue. Usually this means they have top programmes on show to attract viewers, however, the highest rated programmes shown during November were down on November 2000.Traditional ratings winners like Coronation Street and Heartbeat saw falls in viewing by as… Continue reading TV Viewing Round-Up – November 2001
Following the ‘the deepest advertising recession in living memory’, Aegis has revealed in a pre-close trading update today that new business wins for 2001 amount to over $1.5 million. This success, coupled with cost-cutting measures imposed in September, means that Aegis will deliver profits growth in 2002 despite heavy losses brought about by the crisis… Continue reading New Business Wins Will Boost Aegis In 2002
According to a report in the Observer yesterday, Anglo-Dutch publishing giant Reed Elsevier is considering a merger with its closest rival, Amsterdam-based Wolters Kluwer. Following Reed’s acquisition of Harcourt last year (see Reed Elsevier Completes Harcourt Acquisition), a merger with Wolters would produce one of the largest publishing groups in the world with an estimated… Continue reading Reed Elsevier Considers Merger With Wolters
Jupiter Media Metrix today released the final instalment of its weekly Holiday 2001 E-Commerce Series which revealed that, on average, 51.3 million users visited online shopping sites during the holiday period (w/e 25.11.01 – w/e 23.12.01). This was up 50% on the comparable period in 2000 and 95% on 1999. “With the holiday-buying season behind… Continue reading Online Holiday Shopping Up 50% On Last Year, Says Jupiter
The advertising market is expected to move once again into positive growth during the course of this year, according to a consensus of forecasts compiled by MediaTel Insight. It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but… Continue reading UK Advertising Forecasts 2001/2002 Round-Up
According to the latest data from the Outdoor Advertising Association of America (OAAA), Q3 revenues for US outdoor spending were up 1% over a year ago, despite the weak advertising market and the events of 11th September. Net revenues for outdoor are 2.5% when compared to the same period last year, total revenues for 2001… Continue reading US Outdoor Expected To Show Gains For 2001
According to new research from the Yankee Group, local content such as news, weather, cinema and events information will play a key role in helping multichannel video operators retain digital subscribers. The report TV Portals: Opening the Door to Interactive Television also found that TV portals will help to bring together multiple iTV applications as… Continue reading TV Portals Will Reduce Digital Churn, Says Yankee Group
BSkyB saw shares improve 4.5% yesterday with help from the latest broadcasting data, which showed that multi-channel viewing has grown dramatically over the past five years (see UK Viewing Trends Show Gains For Pay TV). Stock closed at £7.89, an increase of 34p on the previous day.The Shadow Media Secretary, Tim Yeo, said yesterday that… Continue reading Sharewatch
