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colspan=”6″>Global Advertising Growth Forecasts 

Carat has usurped Zenith Media’s position at the top of the league of UK buying agencies, pulling Zenith from the number one spot for the first time in ten years. According to 2001 full year billings figures from ACNielsen MMS, Carat’s aggregated billings shot up 9.7% year on year to reach £569.3 million. Zenith’s fell… Continue reading Carat Knocks Zenith From Top Of UK Media Agency League

The majority of US children aged seven or younger would pick the internet over television if they were forced to choose only one medium to keep, according to a survey conducted by AdAge magazine. Just over half – 54% – of kids would choose the Net over other media, rising to 73% for so-called ‘tweenagers’… Continue reading US Kids Would Keep The Internet Over TV, Finds Survey

Online retail websites were used by almost 33 million Europeans in December, with figures from Jupiter MMXI showing that the audiences for these sites are growing faster than the overall European internet population. Christmas shopping saw 9 million unique visitors from the UK use online retail sites in December, whilst Germany topped the usage with… Continue reading Europeans’ Use Of Retail Sites Jumped 40% In December

Over half the population may use interactive technology (see Britain Embraces Interactive Technology) but some may still not be able to tell between an ad and a download, according to the judgement of the ASA this week. The advertising watchdog upheld a complaint against a banner advert placed on the BT website for being misleading,… Continue reading ASA Judges Net Ad “Misleading”

After seeing shares jump significantly at the end of last week (see Sharewatch), Smartlogik was the worst performer in yesterday’s media market with stock slipping 10% to close at 2źp.Cordiant, which recently moved to quash speculation that it could be considering a merger with French advertising group Publicis (see Sharewatch), also performed poorly yesterday with… Continue reading Sharewatch

JCDecaux’s Sutton Study into the effectiveness of scrolling advertising sites found that 82% of adults recall being exposed to a scrolling 48-sheet site compared to 49% who recall seeing a static poster. Presenting the findings of the study at the MRG one day conference recently, managing director of JCDecaux Worldlink, Neil Eddleston, argued that scrolling… Continue reading Feature: Scrolling Advertising Sites

NTL is cutting its central marketing team from 55 people to 8 people and is reducing its marketing budget for 2002 from £65m to £10 million in an attempt to cut costs, according to a report in today’s trade press.An NTL spokeswoman refused to comment on the report but confirmed that the company was “streamlining”… Continue reading NTL Streamlines Central Marketing

NRS figures for National Newspapers in November show that the market as a whole remained relatively stable year on year, slipping just 0.2%. However, this was not to say that movement was not seen at individual titles, where fortunes were decidedly mixed.Titles on the up in November included the Daily Star, which added 12.2% or… Continue reading NRS National Newspaper Round-Up – November 2001

NRS figures for National Newspapers in November show that the market as a whole remained relatively stable year on year, slipping just 0.2%. However, this was not to say that movement was not seen at individual titles, where fortunes were decidedly mixed.Titles on the up in November included the Daily Star, which added 12.2% or… Continue reading NRS National Newspaper Round-Up – November 2001