The advertising market is expected to move once again into positive growth during the course of this year, according to a consensus of forecasts compiled by MediaTel Insight.It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but the… Continue reading UK Advertising Forecasts 2001/2002 Round-Up
Telewest Broadband, which rebranded last November (see Telewest Announces Rebrand), has launched advertising activity designed to raise awareness of the range of services available.The initial focus of the campaign, in which radio is a “key medium”, along with posters and TV advertising, is the Talk Unlimited and blueyonder broadband internet services. Last year’s rebranding coincided… Continue reading Telewest Launches Ad Campaign
The holy grail of TV these days would be a programme which combined public service, integrity, quality and huge ratings in one cutting edge, challenging, barrier pushing package. Just like the TV they made in the good old days. But were those good old days really that good? And would what worked back then work… Continue reading TV: Have We Ever Had It So Good?
The BBC has announced the launch date for its two new digital children’s channels. Monday 11 February will see both CBBC, aimed at six to thirteen year olds and CBeebies, aimed at pre-school audiences, go live on digital platforms.The channels, whose funding and development were given the go-ahead by Culture Secretary Tessa Jowell last year… Continue reading BBC Announces Kids Channels Launch
AOL Time Warner, which owns UK magazine company IPC, offered a conservative outlook for 2002 as it revealed preliminary results for 2001 which failed to meet expectations. For the full year 2001, AOL Time Warner said it expects to post EBITDA growth of around 18% to just under $10 billion. Revenues for the full year… Continue reading AOL Time Warner Assumes No Recovery In 2002
IPC Connect has announced that former Woman’s Journal editor Elsa McAlonan is to take over from Terry Tavner as editor of Womans Own .Before editing the septagenarian women’s monthly title, which was axed along with five other titles following the takeover of IPC by AOL Time Warner (see IPC Closes Six Magazines), McAlonan had been… Continue reading New Editor For Veteran IPC Weekly
Week on week analysis of the media market reveals that Pearson started the year on a positive note. The company, which increased the cover price of the Financial Times from 90p to £1 last week after announcing that profits at the FT Group for 2001 are expected to be down 40% on 2000, saw shares… Continue reading Sharewatch
Three characters in ITV1’s key ratings winner Coronation Street have been sacked from the show and tabloid speculation today suggests that a further eight could be cut in an attempt to revive ratings.A spokeswoman for Granada, which produces the soap, today confirmed that Matt Ramsden, Clare McGinn and Naomi Russell were leaving the soap and… Continue reading Cut Backs At Coronation Street
According to a report in the Observer yesterday, Anglo-Dutch publishing giant Reed Elsevier is considering a merger with its closest rival Amsterdam-based Wolters Kluwer.Following Reed’s acquisition of Harcourt last year, a merger with Wolters would produce one of the largest publishing groups in the world with an estimated market value, according to the Observer, of… Continue reading Reed Elsevier Considers Merger With Wolters
Outdoor group Maiden has acquired bill posting company Checkmain, which trades as Felgate Billposting, in exchange for 300,000 shares. The acquisition is expected to enhance earnings within the first year of ownership.Felgate, which began trading in 1985, is the largest bill posting company in the UK. It is said to post around 130,000 poster sites… Continue reading Maiden Acquires Bill Posting Company
