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According to a new survey by SponsorClick, the global sponsorship market is set to experience soaring growth over the next four years. The report Sponsorship 2002 Market Analysis forecasts that by 2005 the global sponsorship market will be worth over £29.1 billion thanks to lucrative deals, primarily involving sports and sporting events. Last year Barclaycard… Continue reading Massive Growth Forecast For Sponsorship Market

European e-commerce is forecast to be valued at $1,518 billion (£1,049 million) by 2005, a huge rise on the $154 billion of last year, according to a report released by IDC last week. IDC’s Internet Commerce Market Model (ICMM) found that the effect of the current economic slowdown on B2C commerce has been countered by… Continue reading European Ecommerce To Reach $1,518bn By 2005, Says IDC

Cordiant, which is reported to be in talks with its bankers about its extending its £276m overdraft following a period of weak advertising sales (see Cordiant Looks To Refinance Overdraft After Tough Year), saw shares fall 4.98% yesterday to close at £1.05, a loss of 5˝p on the previous day.Reed, which was rumoured to be… Continue reading Sharewatch

Channel 4’s polar epic Shackleton, starring Kenneth Branagh, attracted an audience of over 3 million and won 16% share of viewing, according to the new BARB figures released yesterday (see BARB Releases First New System Overnights).The two-part film, which at over £10m was the most expensive drama ever made by Channel 4, drew an audience… Continue reading Channel 4 Warms Up With Shackleton

The IPA has unveiled its 20 core principles for the advertising industry in a new publication called Shared Beliefs.The book, which is aimed at “everyone who works in advertising,” is the culmination of three years of research and is intended to help agencies and clients get the most out of advertising.The study proposes that there… Continue reading IPA Unveils 20 Core Principles

NTL is planning to rent space on its broadband access network to rival companies in a bid to clear its mounting debt burden.The move will see NTL offer a wholesale broadband product to other internet service providers (ISPs) alongside its own branded service. A spokesperson for NTL today confirmed that the company is holding talks… Continue reading NTL To Offer Wholesale Broadband

Despite the lure of more channels and better quality digital TV has been relatively slow in getting off the ground. With the Government’s deadline for the analogue switch off looming, Denise Turner, director of insight & effectiveness at the Media Planning Group looks at what the future holds for digital TV.It’s not been a great… Continue reading Fulfilling The Digital Vision

Once again, ABC figures for national newspaper circulation were down in a month on month comparison. December’s figures showed an overall drop of 2.7% compared to November’s total.One of a handful of increases was at the Financial Times, which increased its circulation by over 17,000 or 3.5% compared to November. The Sunday Express, not usually… Continue reading National Newspaper ABC Round-Up – December 2001

European advertisers and marketers are more upbeat about the economic prospects for 2002 than are consumers, according to a survey from agency network OMD Europe released this month. Just 5% of marketers intend to cut their budgets this year, whilst a third of the 500 working consumers questioned, said that they will be reigning in… Continue reading European Advertisers Confident On 2002 Budgets

GWR FM and NOWdigital have submitted a bid for the Swindon and West Wiltshire digital radio multiplex to the Radio Authority, which, if successful, would see a further expansion of GWR’s digital services in the South and West of England.The bid proposes 13 services which would include current local analogue GWR services, a pop service… Continue reading GWR Applies For Wiltshire Multiplex