BARB hosted a forum last night at the Mermaid theatre, Blackfriars, to explain to members of the media industry the technicalities involved in the new research contract (see MRG Evening Meeting: The New BARB Contracts), which launches in full in January 2002.At present BARB is conducting a parallel run in order that the accuracy of… Continue reading BARB Presents New Research System
Freeserve UK has signed e-commerce deals with three of the UK’s best known retail brands in anticipation of an increase in online shopping in the run up to Christmas.The deals with Boots, John Lewis and Tesco are part of Freeserve’s plans to expand its e-commerce portal into a “virtual shopping precinct” intended to attract Christmas… Continue reading Freeserve Gears Up For Online Christmas
Following months of wrangling and speculation WPP has conceded its efforts to withdraw from the take-over of Tempus Group and is now prepared to go through with the £434 million deal.Yesterday the Takeover Panel released a statement detailing their reasons for dismissing WPP’s appeal to withdraw their initial 555p-a-share offer and WPP followed this with… Continue reading WPP Will Buy Tempus
Youth research project ROAR is introducing new methodology this week which utilises the popularity of mobile phones with its target age group. As part of the second wave of research, SMS text diaries will be used, whereby panel members text details of “Emedia moments” to the research agency 2cv as soon as they happen. They… Continue reading ROAR Uses SMS To Research Youth
Telewest, which announced that it is rebranding to Telewest Broadband to consolidate its position in the UK broadband sector (see Telewest Announces Rebrand), was the best performer in yesterday’s media market, with shares jumping 11.80% to close at 49žp.WPP saw shares rise 9˝p to close at £6.65 as company continues with attempts to get out… Continue reading Sharewatch
BlowUp Media has signed its first airline advertiser since the events of 11 September caused big-budget flight operators to withdraw from the medium.The “Flights to the Sun” campaign for AirFrance launches this month and features Blow Up’s 800 metre square poster at the City Gateway site in London. The campaign, which was bought by French… Continue reading BlowUp Media Launches Airline Campaign
Outdoor advertising contractor, JC Decaux, has this morning announced third quarter revenue increases of 11% to E360 million thanks to a strong performance from its Street Furniture division. Revenues for the three months to September were in line with company expectations and rose on a like-for-like basis (excluding acquisitions) by 1.9%.Street Furniture revenues increased by… Continue reading JC Decaux Announces Q3 Revenue Increase
Following Sky chief executive Tony Ball’s attack on ITV Digital in last week’s Financial Times’ Creative Business supplement, in which he blamed the group’s “bad management” for its problems, in this week’s edition his opposite number at ITV Digital, Stuart Prebble, accuses Sky of abusing its control of content and appeals to the government for… Continue reading Prebble Blames Sky For DTT’s Difficulties
Granada has brought in former BSkyB senior executive, David Chance, to conduct a review into the future of the troubled pay-per-view platform, ITV Digital.Chance, who is a non-executive officer of Granada, will be looking at how ITV Digital is to be financed and how it can stem its losses. His brief is to consider “all… Continue reading Former BSkyB Exec To Review ITV Digital
