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More than a quarter of the Czech population, aged between 12 and 79, now have access to the internet, according to data published by GfK this week. The research shows that Net penetration in the Czech Republic has reached 25.7%, or 2.2 million people – a 32% rise year on year. The quarterly Internet Monitor… Continue reading Internet Reaches One Quarter Of Czech Republic Population

Christmas online retail and travel sales in the US will reach approximately $11.9 billion – an 11% rise year on year – according to a report released yesterday by Jupiter Media Metrix (JMM). JMM says that whilst growth in online shopping is slower this holiday season than last, the number of people making purchases is… Continue reading Solid Christmas Sales For Online Retailers Predicted By Jupiter

The US hi-tech publishing advertising market continued to deteriorate throughout September, according to the latest in a series of updates (see Hi-Tech Ad Volumes Show Further Deterioration In US, According UBM) from United Business Media (UBM) this morning. UBM’s interest in this area comes through its hi-tech publishing group CMP Media. During the month CMP… Continue reading Hi-Tech Advertising Deterioration Continues, Hammering CMP Media’s Profits

After hearing WPP’s appeal yesterday, the Takeover Panel have again refused to allow the company to withdraw their 555p-a-share offer for Tempus. The full Panel met to hear Sir Martin Sorrell’s appeal, thought to centre around Tempus’s reluctance to provide WPP with key financial reports, after the Panel Executive dismissed WPP’s original request last week… Continue reading Takeover Panel Rejects WPP Appeal

Independent News & Media (INM), the company which owns the Independent newspaper in the UK, is to sell its New Zealand news publishing operation Wilson & Horton to APN News & Media for NZ$1,500 million (€690 million). INM itself owns a 40% stake in APN. The restructuring will create one of the leading media companies… Continue reading Independent News & Media Sells New Zealand Publishing Group

According to press reports this morning WPP may engage in a legal challenge to overturn the decision of the Takeover Panel with regards to the attempted withdrawal of its bid for Tempus (see Takeover Panel Rules Against WPP). WPP chief executive Martin Sorrell is to face the full panel this week in order to put… Continue reading WPP May Consider Legal Action Over Tempus Bid

The ASA has acknowledged the “pure indulgence” of eating the crumbliest flakiest chocolate in the world by rejecting complaints against a poster for Cadbury’s Snowflake, which pictured a woman “sucking” a chocolate bar suggestively.Complainants objected to the poster, which featured the strapline: “How much would you like this girl’s job,” claiming that it was offensive… Continue reading ASA Crumbles Over Cadbury’s Flake

Washroom media developed in the true spirit of advertising’s burgeoning ambient sector, when the dead space on the backs of cubicle doors and above urinals was rediscovered as an opportunity to reach consumers.Hi Tech Solutions, which now offer around 10,000 sites in pubs, clubs and universities across the UK, including Northern Ireland, was established in… Continue reading Feature: Washroom Advertising

Carlton and Granada saw shares fall yesterday after assuring ITV’s chief executive, Stuart Prebble, on Friday, that they would continue with their investment in troubled pay-per-view platform ITV Digital (see Prebble Denies ITV Digital Will Close). Carlton saw stock fall 2.07% to finish at £1.89, a loss of 4p on the previous day, while Granada… Continue reading Sharewatch

A US study has suggested that magazines could be the most effective element in the marketing mix when it comes to gaining return of investment on advertising. Research carried out by the Magazine Publishers of America and Media Marketing Assessment looked at 186 brands across 13 different product categories over a seven year period from… Continue reading Mags Most Effective In Marketing Mix