Terry Mansfield, managing director of the National Magazine Company, was awarded the PPA’s Marcus Morris award on Friday in recognition of his enthusiasm and knowledge of the magazine industry and his commitment to developing talent.Mansfield has headed Natmags since 1982 and was behind the development of magazines as brands. He has also seen the expansion… Continue reading PPA Honours Natmags Managing Director
MediaTel Interactive, the web-based project development arm of the MediaTel Group, has launched its new company website promoting the work of the recently expanded Interactive team.The new look site, www.mediatelinteractive.co.uk, carries corporate information and client portfolio details and features project management and consultancy information. It also houses details of web-related definitions and statistics to help… Continue reading MediaTel Interactive Launches New Site
News International is reviewing its marketing strategy for the Times after Rupert Murdoch admitted that earnings at the newspaper were below expectations.Murdoch told shareholders earlier in the month that the group’s UK newspaper business, which includes the Times, The Sun, and the News of the World, was suffering as a result of the advertising downturn… Continue reading Marketing Strategy Reviewed At The Times
According to press reports this morning WPP may engage in a legal challenge to overturn the decision of the Takeover Panel with regards to the attempted withdrawal of its bid for Tempus.WPP chief executive Martin Sorrell is to face the full panel this week in order to put WPP’s case for wanting to withdraw the… Continue reading WPP May Consider Legal Action Over Tempus Bid
US online advertising is forecast to grow by 12% in 2002, to $5.3 billion, according to Myers Reports data compiled in August. Online joins local cable advertising as the only two media that are now expected to increase “in a year that is now shaping up to be even worse than 2001.” Jack Myers notes… Continue reading Online Companies Provide ‘Role Model’ In Difficult Economy, Says Myers
Online shoppers will spend a record $9.9 billion in the US during the upcoming holiday season – a rise of 43% on the $6.9 billion spend of the previous year, according to forecasts from Nielsen//NetRatings. The research company says that shoppers will buy products in 13 ecommerce categories and that more than 106 million people… Continue reading US Online Shopping Looks Healthy For Christmas Period
Research by theYankee Group claims that 93% of US PC-owning households now have web access. According to its Technologically Advanced FamilyÂŽ (TAFÂŽ) Survey, the group also estimates that the top three uses for home PCs are: Online services/Internet access with 76% of the online population, Games/Entertainment with 58%, and Personal/Household Finance Management with 30%. The… Continue reading 93% Of US PC Homes Now Have Web Access, Says Yankee Group
In the current volatile and uncertain climate, media suppliers are faced with the difficult prospect of generating cost savings whilst cutting cost per thousands, according to Jack Myers, chief economist at Myers Reports. Myers says that the long-term strategies that corporations were building as recently as 1998 – pre dotcom boom – were based on… Continue reading Media Companies Caught Between Need For Investment And Falling Revenues, Say Myers
According to Forrester Research, declines in the tech sector will arrest during Q3 2002 and an upturn will begin in 2003. However, double-digit rises will not be visible until 2004 when growth will reach around 12%. “Forrester estimates that 12% of the IT sector’s volume in 2000 represented overspending, which amounts to a hefty $62… Continue reading Tech Market Will Recover In 2003, Says Forrester
Despite the fact that there are well over 6,000 ISPs operating in the US, 65% of all access revenues in 2000 were generated by the top ten providers, according to Cahners In-Stat. Cahners forecasts that the weak economy will result in some of the smaller companies being unable to compete and that they will go… Continue reading US ISP Market Will Consolidate Further, Says Cahners In-Stat
