Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.
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There are serious environmental costs to creating and sharing NFTs, so there needs to be clear consideration on the purpose for creating them.
In brief: Publicis Groupe agency Starcom has poached Lin-Sze Teh from Dentsu agency iProspect.
The IPA has found 49% of all adults they surveyed would “respect brands more” for speaking out around the Qatar World Cup.
Jill Scott, retired England footballer, brought the Future of Media to the attention of millions of ‘I’m A Celeb…’ viewers last night.
In brief: Spotify has expanded its video podcasting capabilities to Anchor creators in 180 global markets.
In brief: Channel 4’s commercial division, 4Sales, has announced a partnership with Sainsbury’s loyalty programme Nectar 360 to enhance its ad targeting capabilities.
Broadcaster Stephen Dixon asks: what’s a man like me doing at GB News, and why does it matter for the advertising industry?’Reconsider GB News? I did, and here’s what happened.’
Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.
Visits to NABS’ redundancy guide have almost doubled in the last year, indicating increasing concerns by media and advertising professionals about layoffs.
