We need more agencies, clients, and creative houses investing within digital audio for the betterment of outcomes for brands and listeners.
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Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.
A look at some of the macro trends could suggest we’re in for a bumpy ride over the coming years.
The future of radio in the car is “under threat” from Big Tech, Radioplayer’s director of auto partnerships has warned.
In brief: Outdoor tech company Mediabridge has launched a Paris office with the aim of servicing the EMEA region.
In brief: Bauer Media Group’s Publishing business has appointed print and digital publishing specialist Jan Wachtel to drive its transformation.
Mediatel and BARB have agreed to renew their partnership for The Adrian Edwards Award for Best Use of Datsets at the Mediatel Research Awards.
In brief: Beam Suntory, the premium spirits company, has hired David McDiarmid as director of digital media & activation in the UK.
In brief: ‘Innovation Partners’ include TikTok, Snap, Firework, TalkShopLive, and Roku.
In brief: The acquisition will “accelerate” the global expansion of Havas Media Group’s full-service ecommerce agency Havas Market from the UK.
