David Black, senior director UK and managing director of technology, media, telecoms & apps at Google talks about why selling media has gotten harder.
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Progress is being made in programmatic reporting that should, ultimately, lead to progress in trading methods and thence to delivery and performance.
With a memoir in the works and a much touted leadership return, it may be up to Parliament’s Privileges Committee to stop the Johnson juggernaut.
Ad impression match rate also increased nearly fivefold from just 12% in 2020 to 58% in the latest study.
The first of a series on British newsbrands’ expansion into the US. Reach’s chief digital publisher discusses its upcoming US launch.
In brief: BBC Radio 2 host Ken Bruce is leaving after 31 years to join Bauer Media’s Greatest Hits Radio.
With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning
In brief: the rights deal comes as part of a new joint partnership with the European Broadcasting Union (EBU) and Warner Bros Discovery.
‘The Week’ founder discusses his start-up newsletter publication and the editorial strategy behind creating a news digest
In brief: it is the first account win for Havas Media Group’s digital commerce agency since it acquired Expert Edge in September.