100% Media 0% Nonsense: Global retail media and ecommerce is booming just as climate activists step up attacks on advertising. Something has to give, writes the editor.
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Compared to TV and cinema, the gaming industry has only recently begun to mature in a way that has opened opportunities for advertisers.
In brief: Havas Media Group UK has appointed Pedro Ramos as head of ecommerce for its specialist ecommerce consulting agency Havas Market.
Dentsu UK&I has today announced a dedicated policy to support parents of premature or critical ill babies receiving neonatal care in hospital.
Activist group Brandalism has placed artworks on billboards that satirize marketing for airlines that the group says are contributing to rising greenhouse gas emissions.
In brief: IAB Europe, the trade body for digital advertising, has announced a Sustainability Standards Committee which will create “new standards for the delivery of digital advertising”.
In brief: Streaming service, SkyShowtime, launched in Denmark, Finland, Norway and Sweden earlier this week.
Telco brands are spending less than 1% of their media budgets on digital audio in Europe.
“Keep me company” was shown to be another need state for commercial audio listening .
Streaming is more popular than ever among all age groups in the UK, new research has found.