The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.
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You might not be able to guarantee a pay rise, but you can put understanding into practical action.
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Mediatel Connected’s popular whitepaper “The who, what, where, why and how of podcast listening” has returned with new data from its exclusive Video & Voice survey, run by YouGov.
In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.
In brief: Dara Nasr, UK managing director at Twitter, is understood to have left the company after ten years.
In brief: DMG Media, the publisher of The Daily Mail and MailOnline, has appointed Robin Raven as chief product officer.
Channel 4 has partnered with women’s health company Hertility for a six month trial to offer reproductive health and hormone testing for its employees.
In brief: Global revenues from advertising-funded video-on-demand services (AVOD) will more than double in the next six years, from $38bn.
In brief: Disney has brought back Bob Iger to run the entertainment and media giant, replacing Bob Chapek as CEO.