In brief: marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across traditional TV, CTV, desktop, and mobile.
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Inflation and the cost-of-living crisis will be inescapable and impact everything in the industry.
Mediatel Jobs: Don’t rely on the standard levers of salary, benefits and job descriptions to source good talent.
The growing digital audio sector must be aware of content risks and find ways to collaborate and standardise when it comes to brand safety.
In brief: The BBC World Service has outlined plans to “accelerate” its move to digital.
Connected TV will be the biggest key programmatic growth area over the next 12 months, according to data from IAB Europe research.
Google has announced a slew of updates to Search that will change the way users, shoppers, and advertisers will interact with the platform.
In brief: the figure represents around 1% of total videos posted on the platform, in line with previous reports throughout 2021.
In brief: Lionsgate is rebranding its international streaming service from Starzplay to Lionsgate+, while Amazon’s EPIX is rebranding to MGM+.
In brief: The GoodNet has announced a partnership with SeenThis to enhance video and display advertising on its sustainabile ad network.