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Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.

In brief: ‘Wednesday’ scored 341.23 million total viewing hours, besting this year’s ‘Stranger Things 4’.

In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.

In brief: audio company Sonos has expanded its relationship with SiriusXM subsidiary AdsWizz.

ITN has rebranded for the first time since 1970 as it seeks to position itself as a global player in news, factual, sport, education and branded content.

In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.

Australian adtech company Veridooh has entered into a partnership with indie UK outdoor media owner Limited Space.

Full report available at: Mediatel > Connected > Consumer Surveys

The tech giants could belatedly be persuaded to take their responsibilities as publishers seriously, but only if there are laws backed up by large enough fines.

Davina Barker tells The Media Leader what she would change about the industry and reveals who is the best salesperson she knows.