Yahoo has bet big by entering into a 30-year partnership with digital advertising network Taboola, acquiring a 25% minority stake in the company.
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Direct Digital Holdings’ CEO discusses how advertisers are seeking smaller multicultural publishers and why recessions aren’t a bad thing for digital.
News UK has appointed new heads of creative direction for The Sun and The Times who will lead on creative advertising content.
In brief: full-length episodes of Channel 4’s reality shows will land on YouTube at the same time as on All 4.
In brief: McAndrew most recently worked as the launch editor for The Andrew Neil Show at Channel 4.
In brief: Incubeta has promoted Sally Laycock from UK CEO to EMEA CEO.
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?
With this season’s Christmas parties being the first full celebrations in a long time there’s a fear and a danger of the inappropriate behaviour that might accompany them.
How does attention measurement in media avoid the same fate as Google Glass or MySpace?
