In brief: 4Sales has partnered with ViewersLogic to launch a “new industry standard” platform measuring a consumer’s journey to purchase after watching a TV ad.
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The climate crisis is rapidly becoming a key reckoning point for the media industry and environmental messaging is now table stakes.
We’ve become so used to the standard political interview, but a series of ‘car crash’ local radio interviews was followed by much sterner tests for Liz Truss on national broadcasts.
Katie Bowden, Global’s director of commercial audio tells The Media Leader about what she would change about the media industry.
The Future of Media has announced an all-star line-up of industry leaders to take part in the second edition of Who Wants To Be A Media Leader to commemorate Black History Month.
The UK Government could spend up to a maximum of £930m over the next three years on media.
In brief: Independent media agency The Specialist Works has been appointed TV agency of record for Neilson Financial Services.
In brief: Kantar’s TGI consumer data team has partnered with location intelligence company Adsquare to offer targeted campaigns to consumers at postcode level in Great Britain and France.
In brief: the websites combined are estimated to reach 46 million monthly active users.