More Newsline articles

Using the right ad formats, quality media and appropriate creative to engage audiences should be as important as optimising for attention for advertisers. 

Despite the blindingly obvious failure of the entire Brexit Project, the BBC, ITV, and Sky aren’t yet emboldened to challenge the new orthodoxy.

Dentsu will introduce new carbon optimisation and planning functionality for all of its global teams in 2023.

Cosmetics company L’Oréal has denied a report from the Financial Times that it had suspended advertising on Twitter in the wake of Elon Musk’s takeover of the company.

In brief: Hearst UK has appointed Jamie Doubleday as head of clients.

Taglined “Goodbye Revolution, Hello Sound Investment”, two morning sessions will focus on buying audio with confidence, while afternoon sessions will discuss building the future of audio.

Survey results have implications for brands and advertisers for what Generation Z expects and enjoys most on TikTok as compared to competitors like Instagram.

Tech giant Meta is planning to stop human curation of the Facebook News tab and replace it with artificial intelligence.

In brief: UKTV has promoted Hilary Rosen to director of commissioning.

In brief: Roku warns of “a weak Q4” with declines in total net revenue and gross profit in its latest financial results.