Partner content: With the rise of subscription models, M&A, and the dawn of web 3.0, we’re witnessing seismic changes sector, writes Toluna’s gaming research head Steve Evans.
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The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.
In brief: Disney and the BBC have agreed a deal where the Doctor Who series will be shown on its platform internationally.
In brief: new Prime Minister Rishi Sunak has reappointed Donelan as after she served in the same role under Liz Truss.
A pre-roll YouTube ad for Planet Woo has been found to be “likely to cause serious and widespread offence” to a general audience.
Odeon and Cineworld UK cinemas showing ‘Bros’ will feature a bespoke LGBTQ+ ad reel as part of a special deal negotiated by sales house Digital Cinema Media.
In brief: Spotify now boasts 456 million MAUs and 195 million premium subscribers, up 20% and 13% year over year, respectively.
In brief: WPP has joined other advertising agency groups in raising its revenue forecasts for 2022 with nearly 4% organic growth posted between July and September.
In brief: it is the first time YouTube’s ad revenue shrank since Alphabet started reporting its earnings separately in 2019.
LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.