Nielsen Ad Intel revealed overall adspend in the first half of 2022 had increased by 20% compared to the same time last year.
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In brief: Snap is planning to lay off roughly a fifth of its staff following consecutive quarters of disappointing financial performance
The IPA has launched a print campaign to highlight the importance of maintaining adspend during a recession.
In brief: using Tiles will allow the publications to trial new formats for increasing engagement with hyperlinks.
The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?
In brief: a web-based version of the livestreaming platform will continue to exist on Facebook.
In brief: Snap’s chief business officer Jeremi Gorman and Snap’s VP of ad sales, Americas Peter Naylor will both be making the move over to Netflix
In brief: Sky Sports has reported August was its strongest month on YouTube with 163 million global views.
In brief: InfoSum has announced a partnership with competitive gaming platform FACEIT.
Richard Bon, Clear Channel’s commercial for Europe, lead reveals the one thing he’d change when dealing with agencies and what keeps coming up in client conversations.