DOOH space will be used for ‘The Thing That Saved My Life’ campaign, created by Men’s Minds Matter together with Media Bounty.
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In brief: Clairol, the at-home hair colour brand, has partnered with Channel 4’s First Dates to celebrate “finding your perfect match”.
Radiocentre’s Lucy Barrett reveals what can be expected at the Tuning In, from Mel C, sneak previews of research, attention in radio to innovative campaigns.
Perfetti Van Melle’s Fruittella, the confectionary brand, has launched an interactive audio campaign in preparation for its peak season of Halloween.
In brief: Four in 10 Brits are worried about affording Christmas this year according to a new study.
In brief: the partnership will allow Meltwater to leverage NewsGuard’s online news reliability ratings and “Misinformation Fingerprints”.
We are spending too little time and resource preventing message fragmentation across the long run.
The downturn is an opportunity for the advertising industry to align more closely with clients’ business objectives.
In brief: Instagram is testing two new ways for users to shape their own experience on the platform.
National Cinema Day provided a much-needed boon to an industry that is still lagging behind pre-pandemic levels of attendance.
