ITV sales house, Laser, has unveiled its new identity as Granada Mediasales. The change of name and logo is designed to associate the sales operation with the ‘strength of the Granada name’, according to Mick Desmond, chief executive.The new branding was developed by Manchester-based creative agency, Tucker Clarke Williams. An advertising campaign will officially launch… Continue reading Laser Becomes Granada Mediasales
At the Internal Market Council on 24 September, MS will be urged to keep to deadlines for the adoption of single market laws in time for the launch of the Euro in January 1999. “The complete, effective and timely implementation of directives in all MS as well as the proper and efficient enforcement of Community… Continue reading EU: Single Market deadlines to be met
Sweden will try to press for stricter rules on advertising to children when they assume the Presidency of the EU in 2001, said the Swedish under-secretary for culture, Ann-Christin Nykvist, on UK national radio last week. The UK Advertising Association’s Director-General Andrew Brown said that this was a restriction of commercial rights which would deprive… Continue reading EU: Sweden stirs controversy
Ministry, the magazine published by the Ministry Of Sound, has undergone some reorganisation. The title’s editor, Pauline Haldane, has left for family reasons, and Conor McNicholas (features editor) and Viv Craske (music editor) have also left the publication.The title launched in late 1997 (see Newsline), click here to see a review of the first issue,… Continue reading Shake-Up At The Ministry
Los Angeles City Council has passed a law which will result in tobacco and alcohol ads being removed from 98% of the city’s billboards. The Council voted unanimously on a ban that includes billboards, foodstore windows and outdoor venues within 1,000 feet of schools, parks and residential areas.
The EU’s “Television without Frontiers” directive, aimed at ensuring the free movement of television programmes in the single market, has been extended to other European countries through a new Council of Europe convention. Negotiated in parallel with “Television without Frontiers”, the Council´s 1989 Convention on Cross-Border Television has been ratified by 18 countries (Austria, Cyprus,… Continue reading EU: Council of Europe endorses TVWF
In 1983, less than half the population said that they would ever go to the cinema; last year three quarters of the UK visited the big screen at some point during the year. It seems that the movies have found a place in Britons’ hearts and it currently shows little sign of waning.Excepting a little… Continue reading Cinema Puts Bums On Seats
The Court of First Instance has criticised the European Commission for not acting within a reasonable time limit on the financing of public television channels in Spain. Following a complaint by the private commercial company Telecinco in March 1992, challenging the legality of state aid to public television channels, the Court found that by 1996,… Continue reading EU: EC criticised over inaction
The first full week’s data on the viewing of TV3, the new Irish TV channel (see Newsline) has been made available by The Media Bureau. TV3 is described as having got off to ‘an impressive start’, with some 75% of adults currently capable of receiving the channel having at least looked at the station.The channel… Continue reading TV3’s First Week Performance
The European Commission has decided on the content of a proposed directive which will require manufacturers and retailers to provide potential car buyers with information on vehicle fuel consumption. A Commission spokesman said: “The objective of the proposal is to direct consumer choice towards fuel-saving models and to contribute thereby to the Community strategy of… Continue reading EU: EC proposes “labelling” for cars
