This week the Independent Television Commission published Rules on the Amount and Scheduling of Advertising, previously known as the ITC Rules on Advertising and Breaks.The revised document was prompted by the advent of digital services, which created a need to set out principles of policy on the subject.The ITC would welcome comments on the new… Continue reading ITC Considers Volume and Scheduling Of Advertising
News International and Virgin Radio have struck a sponsorship deal which will see the publisher’s newspapers sponsoring Virgin’s sports coverage. The Times will be associated with weekday sports bulletins and Chris Evans’ new weekend show, Rock ‘n’ Roll Football, will be sponsored by News Of The World.News International holds a 40% stake in satellite broadcasters… Continue reading News International Strengthens Links With Chris Evans’ Virgin
When James Boyle became controller of Radio 4 in September 1996, he decreed that research was “to be at the heart of the network: nothing is sacred.” However, as the subsequent research discovered, many of the station’s listeners would argue completely the reverse, that Radio 4 is indeed very sacred. Therein lies the challenge for… Continue reading MRG Evening Meeting – The Relaunch of Radio 4
James Gordon Looks Back On The 25 Years That Have Made Commercial Radio A Successfrom The Times 2 October 1998Commercial radio celebrates the 25th anniversary of LBC’s first broadcast on Thursday. The station launched at 6am on October 8, 1973.London was not the easiest place in which to start radio with local appeal since the… Continue reading Radio Has Reason To Party
British Telecom has launched a pay-as-you-go internet service called BT Click+, and a new email address service, talk21. Subscribers to talk21 will be able to access their email from almost anywhere in the UK, and the new services are part of BT’s participation in the Millenium Programme.John Singewood, director of BT’s internet and multimedia services… Continue reading BT Launch Click+
www.odeon.co.ukHonoured with a visit this week is the Odeon cinema website, which covers all of the Odeon cinemas in the UK, and includes listings and booking facilities as well as previews and projections.The site is well presented and simple, with an impressive moving front page and a personalised greeting to meet you once you have… Continue reading Website Of The Week – Odeon
Northcliffe Newspapers and Newsquest Media Group have teamed up to launch the www.thisisessex.co.uk website. Both groups own regional Essex titles, but claim that the website is far more than an extension of the titles, featuring domestic and international news and sport, business and show biz items, as well as weather forecasts, tide times, a business… Continue reading Essex Regionals Launch Website
The television production company Flextech, and cable group Cable & Wireless Communications (CWC), today signed a nine-channel, analogue and digital carriage deal. The deal covers Flextech’s wholly owned channels Bravo, Challenge TV, Living and Trouble, along with UK Gold, UK Arena, UK Horizons, UK Play and UK Style, from UKTV, the BBC/Flextech joint venture.On analogue,… Continue reading Flextech And CWC Strike Carriage Deal
Marmite has announced that it is to sponsor the Sky One broadcast of Chris Evan’s Virgin Radio show.The breakfast show is to be broadcast simultaneously over Virgin Radio and Sky Television (see Newsline), and marks the first time in history that such a simulcast has taken place. Marmite will be sponsoring the TV version only,… Continue reading Marmite For Breakfast
In its latest report, the Independent Television Commission recorded a number of complaints directed at three of the main television companies involved in the imminent launch of digital television (see Newsline).Granada’s advert promoting the TV2000 scheme, in regard to equipment offers for the receipt of their digital service, received complaints that it was misleading. Sky… Continue reading ITC Fields Complaints On Digital TV Advertising
