The Independent Television Commission (ITC) has published a report which claims that fears that children are addicted to cartoons and affected by the violence in certain animations are unfounded.Cartoon Crazy? is the first UK report to draw on the views of children themselves by looking at the attitudes of 5-9 year olds as well as… Continue reading Kids Are Not Addicted To Cartoons, Says ITC
Volkswagen has signed a multi-million pound twelve month deal with Channel 4 which will see the car manufacturer sponsor the broadcaster’s entire sports output.The tie-up, which will see C4’s sports rebranded as “Sport on Four”, is expected to begin in April when present sponsorship deals end. C4’s current sports coverage includes Football Italia, horse racing,… Continue reading Volkswagen To Sponsor C4 Sport
Fox Interactive is the new sponsor of the X-Files on Sky One. The interactive entertainment arm of Fox Filmed Entertainment, which makes the programme, began its association with the new series of the hit drama on Sunday 1 March. It replaces Hewlett Packard which sponsored the previous series.Subscribers can access the Sponsorship database by selecting… Continue reading New Sponsor For X-Files
ITN has retained the contract to produce news for Channel 4 in the face of competition from Sky News.Under a new contract set to run from January 1999, ITN will continue to produce the weekday flagship C4 news programme and will also launch a new half-hour Saturday evening news bulletin.The decision will come as an… Continue reading ITN Retains C4 News Contract
Following the sale of United Provincial Newspapers (UPN) to venture capitalist group Candover (subscribers see United Sells Northern Newspapers), the Northern newspaper group will continue to be run by UPN area directors.Steve Kendall, area director Northwest, and Steve Auckland, area director Yorkshire, will take care of day-to-day business until a chief executive for UPN is… Continue reading Area Directors To Run UPN In Lieu Of Chief Executive
Revolution, the new media marketing magazine, announced the winners of its first new media awards in the latest edition of the magazine, and gave the best online advertising award to RAC Grand Prix Advertising (http://www.rac.co.uk/).Produced for the RAC’s group communications manager Peter Hawtin by CHBi, the campaign was described by Revolution as ‘simplicity itself, and… Continue reading RAC Scoops Two Revolution New Media Awards
Pearson media group has sold its law and tax publishing business to Thomson Corporation for £70 million. Today’s Financial Times, also owned by Pearson, reports that the sale is the latest in a series conducted under Pearson’s strategy of pruning speciality publishing businesses that are not market leaders in their sectors.Last year the law and… Continue reading Pearson Sells Law Publishing Business For £70m
The Guardian is giving its readers the chance to get hold of a unique ‘enhanced CD’ containing music and dialogue from the new Quentin Tarantino film, Jackie Brown. The CD also contains film clips and interviews with Tarantino.The CD is compatible with with PCs and Apple Macs, and the audio tracks can be played on… Continue reading Guardian Tarantino CD Giveaway
The first in a series of digital community web sites was launched today by Northcliffe Newspapers.This is Staffordshire, the new interactive online guide to Staffordshire and south Cheshire, is hosted by Northcliffe’s Stoke-on-Trent Sentinel title. The site, to be found at http://www.thisisstaffordshire.co.uk/, provides “high-value” content and interactive entertainment to local people and visitors to the… Continue reading Northcliffe Launches Community Websites
The latest ABC //electronic audit figures for January 1998 places IPC Magazine’s Uploaded as the UK’s most-used men’s lifestyle website.The site received over 2.2 million page impressions across 141,661 individual users. Publisher Luci Rathan says: “Uploaded totally guarantees 100 per cent new content material exclusive to the site and therefore offers a unique blend of… Continue reading Uploaded Receives Latest ABC //electronic Audit
