Some 50 companies involved in the information technology industry – including America Online, Hewlett-Packard, IBM, and Microsoft – together with advertisers, direct marketeers and Internet service providers, have grouped together to form the Privacy Alliance, an association to promote self-regulation in Internet commerce. The initial aim is to draw up a set of privacy standards;… Continue reading US: Association formed
The 1997 industry census of the Institute of Practitioners in Advertising (IPA) shows that there were 12,700 people at 206 IPA member agencies at the end of 1997, a small decrease compared to the previous year. The survey also showed that 82% of all agency staff are under the age of 40.
The Parliament has adopted a Commission proposal designed to re-launch the EU Eco-label, which has not so far found popularity with the EU public. Speaking during a debate in Brussels at the end of April, the MEP Danilo Poggiolini (I, EPP) said the Eco-label had been unsuccessful in the past because national schemes, such as… Continue reading EU: Return of the eco-label
After many months of discussion in the Culture Committee the Whitehead Report on the protection of minors in the information society has finally come before the EP for adoption. The report describes the rapid expansion in electronic methods of production and dissemination of information, and raises issues concerning the protection of minors and human dignity.… Continue reading EU: Protection for minors
The Radio Authority is inviting comments from the public and interested parties on the subject of Xfm ‘s proposed takeover by Capital Radio (see Capital’s Xfm Move Dependent On Watchdogs).A public interest test, which assesses if a takeover would be expected to operate against the public’s interest, is automatically invoked when a company proposes to… Continue reading RA Invites Comments On Xfm Takeover
Admissions to the cinema in the UK in the first three months of 1998 are the highest for 26 years according to the Cinema Advertising Association. Between January-March 41.26 million people visited the cinema, a 22.6 per cent increase over the same period the year before.
Commercial radio audiences in the UK have expanded in the past year. According to the Radio Advertising Bureau, commercial radio’s audience share has grown to 50.1 per cent of the total market.
The EP has adopted a Commission proposal to amend a 1979 Directive on the labelling of alcoholic beverages. Speaking during the debate in Brussels the MEP Horst Schnellhardt (D, EPP) welcomed the Commission’s proposal as it seeks to close a long-standing gap on the labelling of alcoholic ingredients. However, in recommending that the EP adopt… Continue reading EU: Alcohol labels
Reporting for the Culture Committee, the MEP Odile Leperre-Verrier (F, ERA) has welcomed a Commission proposal for Hungary to participate from 1998 onwards in the MEDIA II programme, effectively creating a European audiovisual area and helping to support European audiovisual production and distribution. Hungary is widely perceived to be the applicant country from Central Europe… Continue reading EU: Green light for Hungary
TMD Carat will be dropping the ‘TMD’ from its name next month. The change is aimed at rebranding the business as an international ad agency and will become effective from June 1.As part of the move TMD Carat Manchester becomes Carat Manchester, TMD Direct becomes Carat Direct and Carat UK becomes Carat Group UK. Most… Continue reading TMD Carat Changes Name
