The British public are more likely to actively avoid TV advertising in the digital age, according to Futurescope research conducted by Western International Media.The survey reveals that the ad avoidance habit is increasing across all main media (up 4% on 1996 for newspapers, up 5% for radio, up 7% for TV, up 11% for magazines,… Continue reading Viewers Likely To Dodge Ads In Digital TV Future, Survey Finds
Mirror Group has told its investors that the restructuring of the company, including the £297 million acquisition of Midland Independent Newspapers (see Midland In The Mirror), is paying off. Chairman Sir Robin Clark told the annual meeting that the refocusing of the group’s activities had been “successful”, with cost savings and better trading being achieved.It… Continue reading Mirror Group Benefits From Restructure
http://www.itc.org.ukWhilst the ITC unquestionably provides a very important public service in the regulation of television, its activities and consultations are not really the stuff of excitement – a least not for your average punter. The ITC’s website, which has been recently redesigned, has to be viewed in this light. The Commission’s website is there to… Continue reading Website Of The Week – Independent Television Commission
This new magazine from the Nat Mags stable is aimed at women with children aged 1-10 and aims to give support ‘through the first decade of parenthood, starting where our little sister magazine Having a Baby leaves off’. Unsurprisingly perhaps, this title has a very similar feel to She magazine, and on a number of… Continue reading First Issue Review – M
Emap National Publications has announced that it will be closing its Performance Car magazine and merging it into sister-magazine Car .The July issue will be Performance Car‘s last. The magazine’s ABC has dropped from a high of 67,000 in 1987 to just over 36,000 in 1997. Car, meanwhile, has recently seen its circulation rise to… Continue reading Emap To Close Performance Car Magazine
Last night’s Media Research Group Evening Meeting heard David Brennan, vice president of research at Flextech, speak about the use of Electronic Programme Guides (EPGs) and how they will affect viewers’ TV habits in the future.Brennan believes that one of the main factors holding back the growth of cable and satellite channels is the difficulty… Continue reading MRG Evening Meeting – The Future of Television
Chris Evans won the prestigious 1998 Sony Gold Award at last night’s Sony Radio Awards ceremony in London. It was presented to him for raising the awareness of radio through Virgin Radio .Other winners were BBC Radio 5 Live (National Station of the Year), Steve Jackson’s Morning Glory on Kiss FM (Breakfast Music Award) and… Continue reading Evans Wins Radio Award
Emap On Air and Kiss 100 FM have today announced that energy drink Indigo is to sponsor the national dance show Friday Night Kiss in a deal worth £500,000.The sponsorship will include a package of credits throughout the show, as well as promotional trails on all of Emap’s FM stations across the week. It will… Continue reading Emap On Air Signs Indigo As Sponsor
The Independent Television Commission (ITC) is currently running an investigation into claims that a documentary broadcast by Carlton Television about a Colombian drugs cartel contained faked footage and interviews.Following an eighteen month investigation, Guardian journalists ‘exposed’ the programme, The Connection, as an alleged fake earlier this week. The ITC now has to determine to what… Continue reading ITC To Investigate Allegations Of Faked Carlton Documentary
