Total terrestrial TV revenue for December (excluding GMTV) reached £172.3 million, according to agency estimates. ITV brought in £126.3m, C4 came in at £38m, while C5 earned £8m. GMTV’s revenue was up 3.3% to £5.68m.As far as the ITV franchises were concerned, Carlton performed well with a year on year increase in its revenue share… Continue reading TV Revenue – December
The Billett Consultancy has launched a tracking service for advertisers which claims to provide greater accuracy in measuring marketing effectiveness. The service, which is called Billetts Sales, Media Tracking (BSMT), is designed to enable advertisers to understand, track and exploit the relationship between business performance, advertising and ‘the rest of the marketing mix’.Billetts claims that… Continue reading Billetts Launch New Service For Advertisers
This Sunday, and for the next three weeks, the Observer will be attaching a free postcard city guide to its Life magazine. One side of the postcard will have a map of the city, with highlights of the best of the city’s bars, sights, shops and restaurants on the reverse. Accompanying the postcards will be… Continue reading Observer Runs Free City Guides
Mark Bradford has been promoted to director of international advertising sales at the Sci-Fi Channel Europe . Barry Frey, managing director of advertising sales at USA Networks International, also announced an expansion of the European sales team by six additional positions as the channel aims for expansion in Europe.So far four appointments have been made:… Continue reading Appointments Made At Expanding Sci-Fi Sales
BSkyB is in danger of losing its powerful position in the pay-TV market when digital television launches later this year, according to a report by broker JP Morgan.Despite the fact that a 20% growth in subscriber revenue is predicted over the next eight years (from £3.6 billion to £16 billion), JP Morgan believes that the… Continue reading BSkyB Could Face Tough Ride In Digital TV Age
BSkyB’s share price closed at 378.5p yesterday, down 31.5p to its lowest level for two years.JP Morgan’s report on the satellite broadcaster (see today’s BSkyB Could Face Tough Ride In Digital TV Age) had a part in destabilising shares though there was bad news on other fronts for the company.It has emerged that a number… Continue reading BSkyB Could Face Tough Ride In Digital TV Age
NEFF, the UK built-in kitchen appliance manufacturer, is to sponsor ITV’s new afternoon series Chef School.The deal represents NEFF’s first exposure on terrestrial TV and it will be supported by extensive off-screen promotion. The sponsorship was negotiated by Warren Dias, at Laser, with Broadway on behalf of NEFF.Chef School will be a fly-on-the-wall documentary following… Continue reading Cookery Show Dishes Up Sponsorship
Reuters shareholders have approved a capital restructuring plan which will see £1.5 billion returned to investors (subscribers see Windfall For Reuters Shareholders).The move involves forming a holding company to acquire Reuters Holdings, whose shares will cease trading after February 17. The new Reuters Group will begin dealing the next day.Reuters: 0171 250 1122
The IPA has joined the ITV companies in calling for one body to control all UK TV channels for the “purposes of economic regulation”.In a submission to the House of Commons Culture, Media and Sport Committee, the IPA wants this body to have responsibility for terrestrial commercial and non-commercial channels, all satellite channels and digital… Continue reading IPA Calls For One TV Regulatory Body
Sales growth in 1998 is set to be the slowest in five years, according to a forecast from the Chartered Institute of Marketing. According to the CIM, this points to a gradual slow down for the economy as opposed to a crash.The CIM’s Marketing Trends Survey predicts sales growth will reach 5.1% this year, 0.6%… Continue reading Slowest Sales Growth For Five Years Forecast
