The Radio Authority will advertise the first and only national digital radio multiplex on 24 March. The licence will contain the three current national commercial stations, Classic FM, Virgin Radio and Talk Radio, and will also broadcast up to five new national digital stations.The closing date for applications is 23 June and the licence will… Continue reading Radio Authority Sets Date For Digital Licence Ad
The Direct Marketing Association has published three new sets of guidelines for its members, concerning: best practice for responsible sampling; best practice for catalogue and home shopping; and inserts.DMA: 00 44 171 321 2525
The coalition government in Poland is considering introducing legislation to restrict advertising on television, by cutting the amount of advertising on the state-run network, TVP, from 15 hours a week to 10 hours, with reductions in each broadcasting hour; most advertising would be eliminated at weekends.
Members of the Code Review Group of the ICC will this week (13 March) be considering final amendments to the newly revised draft direct marketing code and internet marketing guidelines.
The media industry has cautiously welcomed the Mirror Group’s sale of its share in the Independent titles to Tony O’Reilly’s Independent Newspapers (see yesterday’s Independent Gets New Owner).Christine Tulloch, media director of Faulds, summed up the general feeling when she told Newsline that she felt the move was “reasonably positive” though she did believe that… Continue reading Industry Reacts With Cautious Optimism Over Independent Move
Glenda Jackson, a junior minister in the department of environment, transport and the regions, has said in the UK Parliament that the EC hopes to bring forward in the summer of this year proposals for voluntary guidelines – similar to those already in existence in the UK – concerning car advertising. This follows various meetings… Continue reading UK: Voluntary Guidelines
United News & Media has announced that it has bought a stake in LineOne , the internet joint-venture company formed by BT and News International last year (subscribers see One Line For BT And NI).The group is thought to have paid around £10m for a 33% equity stake in LineOne.Clive Hollick, United News & Media’s… Continue reading UNM Becomes Equal Partner In LineOne
The Federation of European Direct Marketing Associations (FEDMA) has published the first survey into sales promotion legislation across the EU. It reports that “sales promotion regulations vary so widely in the EU that they constitute a serious distortion to intra-EU trade and to the smooth functioning of sales and marketing in the single market. If… Continue reading EU: FEDMA Calls For Single Market
Competition and Consumer Affairs Minister, Nigel Griffiths, has taken the first steps to drop the requirement to read out warning statements at the end of radio credit ads.In a strongly pro-abolition consultation paper, issued last week, the DTI is seeking market approval to a move, which should see the end of the need for phrases… Continue reading UK: DTI To Drop Radio Warnings
The Federation Internationale de l’Automobile (FIA), the organisation which acts as motor racing’s world governing body, has surprised many observers by mooting the possibility – subject to reviewing statistical and research evidence – of a voluntary undertaking to end tobacco sponsorship deals in Formula One racing by 2002, four years before the date envisaged by… Continue reading UK: Formula One Sponsorship
