A recent survey by technology analysts Datamonitor claims that the introduction of digital terrestrial will see satellite broadcasters initially dominating cable and terrestrial providers.By 2002, says the report, 64% of the digital market will be catered for by satellite broadcasters. The struggle which digital terrestrial television faces is not due technological capabilities but is because… Continue reading Satellite Broadcasters May Dominate Digital Market
BSkyB’s plans were originally to launch its digital services in the Spring of this year; delays in production of the set-top technology, however, have forced the company to put its launch date back to the “second quarter” of 1998.Although SES has confirmed that the Astra satellite required will be moved to a new orbital position… Continue reading BSkyB Put Back Digital Launch
Website development group Webmedia ltd has gone into liquidation, blaming competitive market conditions. The company’s parent, Webmedia Group, is 43% owned by Lord Saatchi’s Megalomedia and is still operating.Webmedia was one of the first Website outfits when it was set up three years ago.
The December Retail Prices Index was announced this morning as 160.0, an increase of 0.3% on the previous month and a rise of 3.6% on December 1996.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
Griselda Billington has been named sales manager at EMAP Internet Sales.Billington joined EMAP Internet Sales, part of EMAP Online, as sales executive in April 1997, and was subsequently made marketing manager. Her previous experience has included sales roles at Campaign and Wired magazines.EMAP Online: 0171 309 2710
A recent BMRB Internet Monitor survey has shown that over a quarter of Internet users (26%) believe that they watch television less as a result of having Net access. This trend was found to be predominant in the C2DE group.The survey also found that newspapers and magazines were suffering from less attention; 15% of Net… Continue reading Internet Usage Begins To Impact Other Media
The Italian government has introduced legislation establishing a code of self-regulation for television broadcasting, under which the networks will try to protect minors by not running advertising for alcohol, contraceptives and sexually-oriented telephone lines between the hours of 16:00 and 19:00. Advertising which portrays children in violent and abusive situations will be discouraged.
The Department of Transport has been in discussions with the EC Transport Directorate-General with the aim of producing draft EC proposals on road safety and car advertising. It is understood that these proposals will include a suggested code of practice for car advertising which may exclude speed and acceleration claims. The proposals are largely based… Continue reading UK: Road Safety Plans
The average editorial page is read by 70% of readers, with only a 1% variance between left and right, according to a new report from media research company MAGtrack. The findings are published in the first of MAGtrack’s Benchmark Reports, which it plans to produce every six months.The Reports analyse the data from over a… Continue reading MAGtrack Announces Benchmark Reports
Sporting Life PA has been issued with its first ABC //electronic certificate. The sporting-life.com website recorded just over 3 million page impressions during the month of August. The sports and betting site, a joint venture between the Press Association and the Mirror Group, was launched in December 1996.ABC //electronic: 01442 870 800
