Capital Radio’s plans for expansion suffered a setback yesterday when Margaret Beckett, President of the Board of Trade, published the Monopolies and Mergers report into its failed attempt to buy Virgin Radio (subscribers see Evans Snatches Virgin From Capital).The MMC said that Capital would not have been allowed to take over Virgin unless it sold… Continue reading MMC Report Could Curtail Capital’s Expansion Plans
British sport could face a ban on alcohol sponsorship if the French government is successful in pushing for a Europe-wide extension of its own anti-alcohol advertising laws.According to today’s Guardian, French officials are pressing the European Commission to make alcohol sponsorship and advertising illegal. French laws have already caused a row this year with Budweiser,… Continue reading Alcohol Sponsorship Ban Threatened
The ITC has approved changes to the licence requirements for HTV Wales by increasing the amount of regional, sport, current affairs and news programming.The total broadcast requirement for regional programmes in Wales has increased by almost an hour, from 10 hours 45 minutes per week to 11 hours 43 minutes.The requirement for news programmes increases… Continue reading HTV Wales To Receive More Regional Programming
7-Up will be sponsoring ITV’s forthcoming Ice Warriors show, which will begin broadcasting in Saturday peaktime on 24 January. The deal, which is rumoured to be worth around £500,000, was negotiated by BMP Optimum on behalf of PepsiCo and is due to run for a year.…Classic FM has signed a deal with Renault which will… Continue reading Sponsorship News
The Newspaper Society has appointed Tom Stevenson, managing director of Eastern Counties Newspapers Ltd., as chairman of its marketing strategy group. He replaces Charles Brims who completed his term of office at the end of 1997.The Society is confident that Stevenson will continue its recent ‘reinvigorated’ market effort. This is to include continued promotion of… Continue reading NS Appoints New Marketing Chairman For Drive Into 2000
Philip Circus, the IPA’s in-house legal advisor and legal affairs director for 20 years, is leaving the company to concentrate on his work as legal advisor to the Institute of Sales Promotion. He also acts as a partner in Lawmark, the Marketing Law Advisory Service.Circus will also take on an expanded consultancy at the Newspaper… Continue reading Legal Advisor Leaves IPA After 20 Years
The quality market performed steadily in July-December, with an increase of almost 3% to 5.841 million sales. Only two titles showed drops in sales while most of the others reported modest increases. The Sunday Telegraph‘s July-December circulation showed the largest year on year increase of all the nationals, with a rise of 14%, while the… Continue reading National Press Round-Up – December
The end of the Cold War means that the art of spying is no longer confined to the double-0s of this world because now anyone can order satellite photographs of anywhere in the world taken from a high-quality image satellite. The Earlybird-1 satellite, launched by US company called Earthwatch, is collecting a number pictures from… Continue reading Website Round-Up – W/E 16/01/98
The Woolwich is to make its broadcast sponsorship debut in a deal to sponsor ITV’s new gameshow, Househunters. The series is to run for 9 weeks and will be broadcast every Thursday at 7.30pm commencing on 8 January.The Lorraine Kelly-presented show will become the only game show currently sponsored on the ITV Network. The deal… Continue reading Woolwich To Sponsor ITV’s Househunters Game Show
Cinema box offices have reported the third highest weekend take ever, grossing £9.7 million for the first weekend of the year (2-4 January). The big pullers over this period were Tomorrow Never Dies, Spiceworld The Movie and Starship Troopers.The all-time record of £10.6m in a weekend in August 1996 was achieved mainly by Independence Day,… Continue reading Cinemas Report 3rd Highest Weekend Takings
