IPC has announced a restructure in its classified sales department. Mike Rowley, group ad sales director, has created two new areas of responsibility: Kevin Attridge is being promoted to head of sales for SouthBank, Weeklies, Science and Special Interest while Cathy Neale is being promoted to head of sales for Leisure, Music and Sport. Both… Continue reading Restructured Sales Department For IPC
Chris Evans’ Virgin Radio breakfast show, which launched this morning, is being sponsored by Beamish Red. Kellogg’s, who were to be sponsors of the Russ ‘n’ Jono show which Evans replaced, pulled out of the deal after hearing that Russ ‘n’ Jono had been dropped. Over on BBC Radio 1 , Zoe Ball and Kevin… Continue reading Evans And Beamish
Saatchi & Saatchi has launched another Website presence. Devoted mainly to the Saatchi & Saatchi Award for Innovation in Communication, the site was put together by Saatchi & Saatchi Vision and AMX Digital. The Internet address is http://www.saatchi-saatchi.com.This is in addition to Saatchi & Saatchi’s Business Communications site at http://www.saatchibuscomm.com/index.html
The BBC ‘s 24 hour TV news service has received the OK from the Government to launch next month. As well as appearing on cable systems it will also broadcast overnight on BBC1. BBC News 24 will also launch on digital TV systems when these come on stream next year.The approval comes despite protests from… Continue reading BBC 24-Hour News Service Gets Go Ahead
ITV continue to perform well on the drama front this week, even though virtually all of their offerings come from the ‘yet another series of’ stable. Heartbeat just failed to pass Coronation Street for the top slot, whilst London’s Burning after one week’s absence returns to its regular position in the Top 10. The new… Continue reading TV Viewing Summary – W/E 28th September
Significance of advertising today:No. of commercials per day: 1987 – 5001997 – 11,0002007 – 33,000The premise of the Monitoring Media Performance conference was to analyse the role and function of the media auditors and consultants as independent bodies who provide feedback on the effectiveness of a client’s advertising campaign. Recurring questions raised were: are auditors/consultants… Continue reading Conference Report – Monitoring Media Practice – 9 October
1997
The national newspaper market saw a year on year fall in sales of over 145,000 in the period April-September, which is a drop of 0.5%. The People experienced the largest drop, down 6.4% to 1.924 million while the Sunday Mirror was close behind with a fall of 6.3%. Among the top risers was the Sunday… Continue reading National Newspaper Summary – September ABCs
The Mirror is reported to be launching a new magazine on Saturday called The Look. It will include lifestyle features as well as TV listings and reviews. The Sunday Mirror‘s Personal magazine is also expected to unveil a new look at the weekend.Mirror Group: 0171 293 3000
BSkyB will be renaming its two movie channels and creating new on-screen idents for its other services as part of a major rebranding exercise. From November 1 the Movie Channel will become Sky Movies Screen 2 and Sky Movies changes to Sky Movies Screen 1.BSkyB: 0171 705 3000
The death of Princess Diana meant that there was a large increase in the number of newspapers sold in September as the nation craved news of the latest developments and reactions. Sales in the broadsheet market increased by over 506,000 to 6.19 million while the mid-market saw a rise of over 567,000 to 7.16 million.… Continue reading National Newspaper Round-Up – September
