MTV Networks Europe is to combine its MTV and VH-1 sales teams in the UK.MTV Europe Press Office: 0171 284 7519
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The world of the Internet offers a seemingly inexhaustible hive of information on all kinds of people’s lives, their hobbies, their clubs; it allows discussions, has chat rooms and, almost certainly, creates electronic love affairs. A young American woman however, has offered her whole private life up for scrutiny – 24 hours a day. Jennifer… Continue reading Web Round-Up W/E 10/10/97
Nestlé’s leading culinary brand Crosse & Blackwell have agreed to sponsor a second series of ITV’s Quisine show. The deal was negotiated by Carlton and Universal McCann on behalf of Crosse & Blackwell. Quisine will start on 21 October and run until 18 December.Other ITV Network programmes currently available for sponsorship are Remote Control Cooking… Continue reading Crosse & Blackwell Sponsor New Series Of Quisine
The RAB held a Radio & Drinks Advertising Seminar yesterday at The Brewers Rooms which was designed to offer marketeers across the entire alcoholic drinks sector a new perspective on advertising.After being welcomed to the seminar, Simon McQuiggan from Whitbread made the first speech explaining what the company is trying to do in its marketing,… Continue reading The Radio & Drinks Advertising Seminar
The national newspaper market saw a year on year fall in sales of over 145,000 in the period April-September, which is a drop of 0.5%. The People experienced the largest drop, down 6.4% to 1.924 million while the Sunday Mirror was close behind with a fall of 6.3% to 2.290m. The Independent on Sunday experienced… Continue reading National Newspaper Summary – September ABCs
The Rover 200 campaign is the latest in a long line of car TV ads to have attracted complaints from viewers.In the ITC’s August Complaints Bulletin it is reported that 15 viewers complained about the scene in which a young businessman took to his car after hearing that his “big idea” had been rejected. The… Continue reading Car Ads Attract More Complaints
On 7 October the EU Presidency is expected to table a formal compromise on proposals to ban tobacco advertising in the EU, in the hope of paving a concrete agreement between Health Ministers at the December Council meeting in Luxembourg. The latest proposal – to ban all forms of tobacco related advertising – includes new… Continue reading EU: Luxembourg to propose compromise
IPC has announced the launch of its first title from the SouthBank Group’s recently established new product development team.With a cover date of Autumn/Winter Made Up! will launch on October 23 as a young women’s fashion and beauty magazine aimed at 16-24 year olds. The 132 page glossy will contain mostly real reader makeovers and… Continue reading IPC Launches Makeover Magazine
Emap Online has launched what it dubs “the most comprehensive Internet Website so far” for Rugby Union fans. Scrum.com (http://www.scrum.com) features continuously updated news including results, reports, player profiles and statistics.The site is sponsored by Save & Prosper financial services group.Emap Online: 0171 309 2710
The two IPC magazine Internet sites Uploaded (http://www.uploaded.com)and New Scientist Planet Science (http://www.newscientist.com) have received their first official ABC //electronic web audits.The audits cover the period from 1 July to 31 July 1997. UpLoaded received 1,949,541 page impressions and 101,235 users; New Scientist received 1,619,934 page impressions and 173,857 users.The ABC certificates are designed to… Continue reading Uploaded And New Scientist First Web Audits
