ITV continue to perform well on the drama front this week, even though virtually all of their offerings come from the ‘yet another series of’ stable. Heartbeat just failed to pass Coronation Street for the top slot, whilst London’s Burning after one week’s absence returns to its regular position in the Top 10. The new… Continue reading TV Viewing Summary – W/E 28th September
Significance of advertising today:No. of commercials per day: 1987 – 5001997 – 11,0002007 – 33,000The premise of the Monitoring Media Performance conference was to analyse the role and function of the media auditors and consultants as independent bodies who provide feedback on the effectiveness of a client’s advertising campaign. Recurring questions raised were: are auditors/consultants… Continue reading Conference Report – Monitoring Media Practice – 9 October
1997
The national newspaper market saw a year on year fall in sales of over 145,000 in the period April-September, which is a drop of 0.5%. The People experienced the largest drop, down 6.4% to 1.924 million while the Sunday Mirror was close behind with a fall of 6.3%. Among the top risers was the Sunday… Continue reading National Newspaper Summary – September ABCs
The Mirror is reported to be launching a new magazine on Saturday called The Look. It will include lifestyle features as well as TV listings and reviews. The Sunday Mirror‘s Personal magazine is also expected to unveil a new look at the weekend.Mirror Group: 0171 293 3000
BSkyB will be renaming its two movie channels and creating new on-screen idents for its other services as part of a major rebranding exercise. From November 1 the Movie Channel will become Sky Movies Screen 2 and Sky Movies changes to Sky Movies Screen 1.BSkyB: 0171 705 3000
The death of Princess Diana meant that there was a large increase in the number of newspapers sold in September as the nation craved news of the latest developments and reactions. Sales in the broadsheet market increased by over 506,000 to 6.19 million while the mid-market saw a rise of over 567,000 to 7.16 million.… Continue reading National Newspaper Round-Up – September
Saatchi & Saatchi has launched another Website presence. Devoted mainly to the Saatchi & Saatchi Award for Innovation in Communication, the site was put together by Saatchi & Saatchi Vision and AMX Digital. The Internet address is http://www.saatchi-saatchi.com.This is in addition to Saatchi & Saatchi’s Business Communications site at http://www.saatchibuscomm.com/index.html
After a seven month review the IPA has announced the new criteria for the biennial IPA Advertising Effectiveness Awards. The changes agreed for the 1998 competition, which will be launched at the IPA on 3 November are: more client involvement two stage judging panel of experts and clients no categories wider prize structure with 5… Continue reading IPA Announces New Awards Criteria
Initiative Media has announced up to 35 new appointments as part of an expansion plan. At senior level four people have been promoted to the board: Pippa Glucklich becomes a media director; Helen Shannon becomes a planning director; Ilker Shakir steps up to TV buying director and Simon Worthington also becomes a planning director. Meanwhile,… Continue reading Appointment Briefs
The Electronic Telegraph ‘s (http://www.telegraph.co.uk) Fantasy League Online, an Internet version of Fantasy Football, is to be sponsored by Mitsubishi Computers. The package will include a new Fantasy League Online logo incorporating Mitsubishi’s own logo along with press advertisements in Telegraph publications, media and trade magazines and advertisements on relevant Websites.Electronic Telegraph: 0171 538 6256
