Internet ads will need to evolve in order to be more effective, according to a survey by Jupiter Communications. It is predicted that online ads such as animated banners, which can often achieve click-through rates of over 25 percent, will be used heavily. Off-line advertising will see an increase both in ads designed to attract… Continue reading Internet Ads Need To Change
The main area of movement in the media market was once again the television sector. On Monday Granada rose 7.5p to 798.5p due to rumours of investment presentations and on Friday jumped 14 to 818p. This latter rise was due to comments from Chris Smith, secretary of state for culture, media and sport, that the… Continue reading Sharewatch – W/E 19/9/97
Wednesday Southern Newspaper group release final year financial results.Friday Guardian Media Group release final year financial results.Also this week: WPP is expected to formally announce the merger of Olgivy & Mather’s and JWT’s media buying operations; the Daily Star‘s Website, Megastar, will be Website of the Week; a Web Round-Up will also appear on Newsline.
Interim pre-tax profits rose 12% year on year to £43.7m for the Mirror Group. Growth in advertising revenue assisted this, with Classified ads being particularly strong with a 24% increase. Losses at L!ve TV fell and it is expected that The Independent will enter into profit next year.Mirror Group: 0171 293 3000
According to unofficial live data the Chelsea v Bratislava football match on Channel 5 last night was viewed by an average of 2.4 million Individuals, which is a TVR of 4.5. The audience peaked at 3.6 million. The other C5 game shown earlier in the week, between Slavonika and Arsenal, attracted an average individuals audience… Continue reading Chelsea Game Attracts 2.4m For C5
The Sci-Fi Channel will be bringing its advertising sales business in-house from BSkyB with effect from the beginning of next year. As part of the move, the channel will be bolstering its sales and support staff, headed by Mark Bradford.Since its launch in 1995 BSkyB has been representing a portion of UK ad sales for… Continue reading Sci-Fi Channel Pulls Sales In-House
Conde Nast Traveller reminds me of IPC’s Eat Soup in a number of ways. It attempts to be both informative and entertaining, so becoming a generalised consumer title covering a niche area; it flatters readers into thinking they are or could be the bone fide item (ie, a chef or restaurant critic in Eat Soup‘s… Continue reading First Issue Review – Conde Nast Traveller
Following the purchase of the dance stations Kiss 102 in Manchester and Kiss 105 in Yorkshire, Chrysalis Radio is to rename the stations Galaxy 102 and Galaxy 105 respectively. The stations’ previous owners, Faze FM Radio Ltd, had entered an agreement with EMAP Radio in order to franchise the Kiss brand; Chrysalis, however, believe that… Continue reading Radio Briefs
ITV has announced new marketing initiatives in conjunction with its children’s programming on CITV. In association with its schedule of drama and events, it is offering advertisers the opportunity to sponsor specific programmes and promotions. Advertisers are being offered the chance to use the CITV idents between programmes as a sponsorship vehicle.According to ITV its… Continue reading New Promotional And Marketing Initiatives At CITV
