WPP today announced a third quarter trading update which showed that the company’s UK operations, which include Ogilvy & Mather and JWT, saw an increase in revenue of 6.3% year on year to £83.9m.Figures revealed however that of WPP’s various communication companies it was the advertising section which reported the lowest growth at 6.7% year… Continue reading WPP Reports Good Quarterly Results
PC Week , VNU Business Publications’ computer weekly, is set to expand with more editorial pages and an increased marketing budget. It has also been announced that American publisher Ziff Davis and VNU have agreed a revised licence which will ensure that VNU prints the title into the next century.There are also two new appointments,… Continue reading Expansion For PC Week
ITV chief executive Richard Eyre has announced the appointment of John Hardie as ITV’s marketing and commercial director. Hardie moves from Procter & Gamble where he is managing director, Cosmetics & Toiletries (Europe). Whilst there he has headed projects for Max Factor, Cover Girl and Old Spice.Hardie will begin work at the ITV Network Centre… Continue reading ITV Appoints New Marketing And Commercial Director
According to agency estimates total terrestrial TV revenue for September, excluding GMTV, came in at £212.54 million. Of this ITV brought in £156.71m and C4 £46.8m. There was a large month on month revenue increase at C5, where there was growth from £6.75m to £9.03m, while GMTV saw a year on year drop of 6.7%… Continue reading TV Revenue – September
Douwe Egberts coffee brand has signed a deal with Channel 4 to sponsor its comedy programme Frasier. The sponsorship, believed to be worth £350,000, will run for nine episodes beginning this Friday.…Unilever has signed a deal with Sky TV for its Persil brand to sponsor the new series of ER which begins tomorrow night and… Continue reading Sponsorship Briefs
Christine Walker, ex-chief executive of Zenith, is rumoured to be preparing the launch of a media operation in conjunction with M&C Saatchi. It is expected that the new outfit will take on the media buying and planning tasks for M&C Saatchi’s new clients.
Despite an overall drop in radio listening, Rajar’s Q3 1997 results show that commercial radio has again achieved a higher audience share than the BBC – 58% compared to 55%. However, virtually all local commercial stations have seen an audience reach loss compared to the third quarter of last year. Most significantly are audience reach… Continue reading Rajar Q3 1997 – Local Commercial Radio
As the web weaves itself ever farther into our private and working lives it may begin to struggle to sustain the weight of its own traffic. The latest Internet User Profile Survey published by NOP Research Group shows that one in twenty-five UK households now has Internet access; the number has risen from 400,000 in… Continue reading Web Round-Up W/E 24/10/97
The telecommunications regulator Oftel warned at yesterday’s European Cable Communications conference that dominant operators, such as BSkyB, should not sell premium channels and events on “unreasonable” terms. Director General of Oftel Don Cruickshank, said that, “it is essential to a competitive market in television services that a dominant operator should not be able to leverage… Continue reading Oftel Warns Against BSkyB’s Digital Dominance
Newcastle United Football Club confirmed to Newsline that it is currently in discussions with a number of broadcasters with a view to setting up its own club-dedicated channel. Although the club would not confirm any specific plans or companies it is believed that BSkyB and Granada have made a joint offer.Manchester United recently begun a… Continue reading Newcastle United Plan Own TV Channel
